Italian Heritage Brand PdiPigna Conquers New York

PdiPigna is delighted to unveil its latest collection 'Italians' by Olimpia Zagnoli during the NYFW

PdiPigna Notebook Image

Italian premium stationery brand PdiPigna, which draws on creativity and the art of handwriting, is delighted to unveil its latest collection by Olimpia Zagnoli.

PdiPigna, with all collections made in Italy, combines Italian heritage, timeless beauty, and attention to detail. Its contemporary collections of notebooks and diaries reflect the new need to find more space and time for self-narration, page after page, taking inspiration from the world of design and art.

Andrea Carnevale, Chief Marketing Officer of PdiPigna, comments: "Made in Italy has been and still is an extraordinary source of inspiration. This is why we have always believed that design should represent something alive and dynamic, which is animated by the relationships between the object and the user: between people who are even far away and who can get closer thanks to their common love for beauty. Sometimes simple and everyday tools are enough, like a notebook." 

With seven different collections, each notebook travels between times and places of Italy. The covers take inspiration from some of the biggest Italian designers and architects from the past, such as Gio Ponti and Enzo Mari, up to one of the liveliest protagonists of the new generation of Italian illustrators, Olimpia Zagnoli. Her designs have been appreciated by international media such as The New York Times and The New Yorker, and by fashion brands such as Dior and Prada, who worked with her for special collaborations and limited editions.

Her pop fantasy was translated in the latest collection of PdiPigna, "Italians," which tells, through characters of soft and colorful shapes, what "Made in Italy" means today. Starting in September the 'Italians' Collection will be available in New York. 

Olimpia Zagnoli elaborates further: "For this collection, I interpreted the Italian style by designing two imaginary characters, curious and irresistible, whom we might meet at a tram stop, sitting in the front row of a fashion show or behind the counter of a bar." 

Where to find PdiPigna

During New York Fashion Week (Sept. 9-14), Olimpia Zagnoli's new collection will be launched in the United States, and for the occasion, a special event will be organized at the famous Rizzoli bookshop on Fifth Avenue.

Throughout Fashion Week, the entire showcase of the precious location will be dedicated to Olimpia Zagnoli's new collection.

In New York PdiPigna can be found at Spoonbill & Sugartown in Brooklyn, at the MoMA Museum Store, and online on Verishop, Belk, and Indigo.

In addition to being present in European concept stores, and department stores such as Rinascente Milano and the bookshop of the Milan Triennale, PdiPigna collections are available at prestigious locations like the Centre Pompidou in Paris and the Museums Quartier in Vienna, and countries such as Singapore, China, South Korea, and India.

Lastly, during the upcoming Milano Design Week, a PdiPigna temporary bookshop will be opened, in the heart of Brera, featuring the new collection as well as an outstanding façade installation.

About PdiPigna

PdiPigna is the premium brand of CartierePaolo Pigna, the leading Italian stationery company, founded in 1839 in Bergamo, close to Milan, Italy. PdiPigna is an expression of Made in Italy.

PdiPigna notebooks and diaries use natural paper, all FSC® certified.

Source: PdiPigna


Tags: Architect, Art, Artist, Books, Creative, Designer, Enzo Mari, Gio Ponti, Graphic Designer, Italian, Made in Italy, MoMa, New in, Notebooks, Olimpia Zagnoli, Olivetti, Retail, Rizzoli, Sketching, Stationery, Writing