Ivy 3000, Inc. Focuses on Leveraging Technology Trends

Canoga Park, CA, August 28, 2015 (Newswire.com) - ​The team at the interactive marketing firm relies on taking advantage of the latest innovations to create promotions that can truly stay ahead of the competition. For example, Jared stated that the existence of smartphones in nearly everyone’s pockets has allowed them to connect with consumers everywhere.

“Technology has really changed the face of our industry,” he asserted. “We engage prospective customers in new and exciting ways. Of course, this also means that we need to generate highly flexible content. From screens as small as watch faces to those as large as televisions, we need to make sure our audiences can interact with the brands we represent.”

"Technology has really changed the face of our industry,"

Jared, President

This trend has allowed Ivy 3000, Inc. to engage people through technology in a wide range of environments. Of course, choosing the right options for the products they promote means fully understanding the target audiences. Fortunately, data and analytics have allowed Jared and his team to gain significant new insight into the thought processes of the consumers with whom they interact.

“We have access to an enormous amount of information about the people we serve,” he indicated. “As a result, we create content that is perfectly matched to each individual. It also enables us to establish a rapid feedback system so we can iterate on campaigns. In doing so we are able to create outreach strategies that are finely tuned to the target audience.”

Ivy 3000, Inc.’s President Examines Wearable Technology

One of the trends the team at Ivy 3000, Inc. is most excited for is wearable technology. This includes devices such as Google Glass, the Apple Watch, and Samsung Gear that users actually wear on their persons. The devices connect them to the Internet and to brands in an unprecedented way. Jared stated that this has created both opportunities and challenges for his team.

“At Ivy 3000, Inc., we have been working hard to make sure we are on the cutting edge of wearable tech marketing,” he said. “Consumers being able to access information from their wrists means that we can create some impressive, transmedia campaigns. However, it also means that we are competing for attention on an extremely small screen.”

He added that many of the existing trends, such as the importance of SEO and email subject lines, have become even more prominent. “Wearables haven’t exactly changed our techniques. However, they mean that we have to be even more precise in many of the ways we are already advertising. Of course, as the wearable trend continues, I am sure even more innovations will come.”

About Ivy 3000, Inc.

Ivy 3000, Inc. specializes in dynamic sales and marketing initiatives that forge meaningful connections with consumers. The firm’s expertly-trained brand ambassadors make use of the latest techniques to research and analyze demographics. In doing so, they narrow the focus of each campaign to its most interested audience. This commitment to targeted advertising has enabled remarkable success, and Ivy 3000, Inc. is poised for expansion into major new markets. What’s more, the firm’s enduring standard of excellence continues to yield impressive results for companies of all sizes. To learn more about these compelling promotions, visit Ivy3000Inc.com.