Katie Price Is UK's Top Female Company Director

Online, March 15, 2011 (Newswire.com) - Creditsafe, the business intelligence experts, reveals Katie Price AKA Jordan is the most searched female company director in the UK. Katie is the director of Jordan Trading limited and KDC Trading limited which are worth an estimated £1.25 million. Despite all her recent personal dramas, her companies both have strong credit scores and are regarded as being of 'good creditworthiness.' She tops a list of businesswomen with links to Dragons and royalty, as she is followed in the rankings by entrepreneur Hilary Devey, the newest member of the BBC's Dragon's Den and the future King's mother-in-law to be Carole Middleton.

The Apprentice's Alan Sugar leaves Duncan Bannatyne, Simon Cowell and Richard Branson trailing in his wake in the list of most searched male company directors in the last year. David Beckham at number eight in the rankings is currently listed as a director of seven active trading companies including a number of film investment vehicles such as Ingenious Film Partners 2 LLP. Wayne Rooney ninth in the rankings of most searched male directors is also 'striking' out as a businessman and investor with investments in the film world such as the Invicta Film Partnership. Gordon Ramsey, whose business empire has suffered very public tribulations in the last year, sits in number 13 at the rankings, as companies continue to check whether he represents a good credit risk.

Top five most searched male company directors
1. Alan Sugar
2. Duncan Bannatyne
3. Simon Cowell
4. Richard Branson
5. James Caan

Top five most searched female company directors
1. Katie Price
2. Hilary Devey
3. Elaine McPherson
4. Debora Meaden
5. Carole Middleton

David Knowles, Business Development Director at Creditsafe, said: "The power of celebrity is increasingly pervasive in the business world and the lines are becoming increasingly blurred with Richard Branson, Alan Sugar and the Dragons of the Den becoming media stars in their own right. Sports stars such as David Beckham and Wayne Rooney are savvy businessmen, investing in tax efficient operations and actively engaging in the financial world."

Over 2.5 million Creditsafe director profiles have been accessed in the UK in last 12 months, as businesspeople sought to establish the credit record of potential trading partners and customers. Director profiles reveal such juicy insights as to whether an individual has been issued with CCJs, have previously been disqualified from holding a directorship or have been associated with a failing company.

Over 12 million UK company credit reports have been accessed in last 12 months with companies operating in the construction industry researched more than any other sector, reflecting continued uncertainty in this sector of the economy.

The top five companies researched in the UK over last year are Rok, Connaught, Tesco, City Electrical Factors Ltd and Manchester United. Rok and Connaught both entered into administration in 2010, with credit controllers and professionals regularly checking credit reports on the companies to manage their risk and consequently limit their exposure to these enterprises.

Creditsafe reveals more business credit checks are run at 11:00 am on a Tuesday than at any other time.

Business credit research in the UK last 12 months
• 2,501,336 director profiles accessed in the UK last 12 months
• Over 12 million UK company credit reports accessed in last
12 months
• 11:00 am on a Tuesday - time when most reports are accessed

Business credit research across Creditsafe's European operations in the last 12 months

• Over 38 million credit reports have been accessed in the last 12 months
• 5.18** Creditsafe business reports are accessed every second
of an average business day

Creditsafe operates the largest 'owned' database of proprietary company data and is the most used supplier in the European credit referencing marketplace.