Kingfisher Premium Presents - Good Times With The Great Indian October Fest 2010

Online, October 23, 2010 (Newswire.com) - Italian super band "Lacuna Coil" along with a host of musicians and DJs rock the crowd over the three day music and beer carnival

Kingfisher Premium's - The Great Indian October Fest rocked the city of Bangalore like never before. Three continuous days of electrifying musical performances, free flowing beer, finger-licking foods, eclectic shopping at the bohemian flea market, a display of gorgeous antique cars and an arena of competitive gaming brought the crowds to a fever pitch of excitement.
The weekend frenzy was kick started by the contemporary tunes of Medusa. Once the crowd was warmed up, the edgy and experimental band, "The Other People" belted out some classic rock to a loudly cheering audience. The wildly famous Bedouin Sound Clash opened their Reggae numbers to thundering applause and Mohit Chauhan of the Silk Route fame followed with popular Bollywood hits. DJs Swing and Lost Stories closed the night with a mix of house and electronic and set the tempo for the next two days of this musical extravaganza.

Undeniably, the best part of Kingfisher Premium Great Indian October Fest was the continuous flow of Kingfisher draught straight from the breweries to the stalls. Thousands of people swung to the music, beer can in hand. To help match peoples favourite beer to their favourite foods, over 10,000 sq ft of space was dedicated to mouth watering delicacies. The stalls offered a vast menu encompassing spicy Indian and flavourful Continental cuisines.

People cruised from stall to stall seeking out small treasures at the vibrant flea market. From clothes, bags, jewellery, accessories to antiques, furniture and memorabilia, the little kiosks had something for everyone. A host of cutting edge artists from around the country combined technique, style and art, while displaying their talents live at the art centre. The delightful TGIOF Cafe played host to some outstanding music and served wines and fresh beer along with sumptuous Continental delicacies. Large groups of friends and families teamed up to play paint ball and other interactive games at the gaming zone and participate in a variety of fun competitions. The brand new F1 racing game was a big draw as was the car show which was made interactive by inviting participants to display their very own antique cars and bikes.

Speaking on the occasion Mr. Samar Singh Sheikhawat, Senior Vice President - Marketing, United Breweries Limited said
"Kingfisher Premium's Great Indian October fest' is India's largest music extravaganza and beer fest which represents the true celebration of the Good Times. Kingfisher is a trendsetter and has established this annual October fest with an aim to spread fun, music and art. The event provides an opportunity for friends and families to come together and enjoy live performances, participate in games, enjoy art, varied cuisines and shopping and be wonderfully entertained. Kingfisher has gone all out for the event and brought in some of the best musicians from different parts of the globe. An event of this stature reinforces Bangalore's position on the cultural map of the country. This year we are also offering bundles of good cheer with the limited edition commemorative Kingfisher Premium Octoberfest Draught Beer Cans."
The Great Indian October fest 2010 was bigger and better this year than all the years in the past. Last year alone it penetrated an audience of over five million, saw over 15000 liters of beer guzzled at its venue within 3 days, hosted 7 festivals and 26 bands and was attended by over 50,000 people. TGIOF has created a foothold for itself as the biggest music festival in the country.
About the Kingfisher Premium Octoberfest:
Kingfisher Premium's The Great Indian Octoberfest has today grown to become a national event attracting people from all parts of India and the Worls. Kingfisher Octoberfest is a true carnival like atmosphere with an exhilarating line up of events and activities that promises to keep its visitors spell bound and thoroughly entertained. The event is set on 26 acres of land and needless to say elaborate arrangements are in place to ensure a safe and fun filled experience. 15 Acres of land is available on a dedicated basis for parking alone. First aid, ambulance cover, clean and sufficient toilets and most importantly excellent security services are in place to handle any situation.

About Kingfisher
Kingfisher Premium is a flagship brand from The United Breweries Group. The brand has won many international awards for its brew, packaging and advertising. Currently available in over 50 countries, some of its most memorable initiatives include the Kingfisher Swimsuit Calendar, Kingfisher Fashion Awards, The Great Indian Octoberfest.
Kingfisher is a lifestyle brand associated with fun, style, fashion and Sports. The brand has succeeded in providing a Good Times to the consumers through its experiential properties like the official refresher of the Delhi Marathon, Mumbai Marathon and the Bangalore Marathon. Kingfisher further brings in the Good Times by associating with leading music properties such as the Rocktoberfest, Salsa Congress, Kerala Rocks, Pub Rock Fest and the Voice of Goa. The brand has evolved with time ,wherein the past Kingfisher had brand ambassadors such as Andrew Flintoff, Michael Vaughan, Ajay Jadeja and Sourav Ganguly today we have Kingfisher uniting the various IPL teams, by making them groove to its ohlalala jingle.
Kingfisher Premium this year has also gone on to sign Sutil as one of its ambassadors and is known for its association with Force India. Kingfisher also associated itself with the IPL this season, by officially becoming the Good Times Partner of 5 Teams - Rajasthan Royals, Mumbai Indians, Deccan Chargers, Royal Challengers and the Delhi Dare Devils.
In fashion Kingfisher owns the most glamorous property 'Kingfisher Swimsuit Calendar". Introduced in 2003, the 'Kingfisher Swimsuit Special' became the pioneer of sorts in India and led the path for many such concepts to follow. In addition to this, Kingfisher has been associated with various Fashion festivals in India. Kingfisher has been a "Good Times Partner" to the FDCI sponsored Fashion Week in Delhi ,The Bangalore Fashion week, Kolkata Fashion Week, Lakme Fashion Week'2009 and will be seen with many more in the near future.