Lawyer Ian Solomon Brings The Essential Message To The Legal Community

Online, February 11, 2010 (Newswire.com) - What is especially interesting about this announcement is that Ian marks the first time The Essential Message is being brought to the lawyers and law firms in such a focused manner, by someone with the experience and credibility in legal community. It also solves a major challenge that law firms and lawyers face: the increasing competitive environment in which they operate.

"It should be clear to most people in the legal community that traditional marketing approaches are no longer working. Using The Essential Message, I help lawyers and law firms monetize their true value by working with them to discover the more relevant issues that keep them from capitalizing on their greatest strengths."
Ian Solomon BA, LL. B, LL.M (Cantab.), CPCC
Certified Essential Message Consoachant

Ian's interest in the Essential Message grew out of his existing practice as coach to individual lawyers. He noticed that his clients were often discouraged and increasingly pessimistic about their career prospects within the legal field. While law schools and continuing professional development programs do an extremely good job of helping lawyers from a technical standpoint, they usually skip over the deeper issues that relate to the uniqueness of the individual; their unique strengths and motivations. These, he found, are a crucial part of the foundational platform for the success in their firms.

"It's an honour to have Ian join the growing group of Certified Essential Message Consoachants. Our vision is to create a worldwide movement where more people and more businesses tap into their authentic differentiation - and use it not just to grow their businesses, but also to help our world evolve into a better place. Because their differentiation is authentic to their identity, they are driven by purpose. And because their differentiation is truly unique, the significance of competition is replaced by an emphasis on defining the niche where each person and each business is both valued and valuable."
Michel Neray
Chief Differentiating Officer, The Essential Message

Using The Essential Message as part of his 5-Step Process, Ian helps lawyers monetize their true value by working with them to discover the relevant issues that have been keeping them from capitalizing on their greatest strengths. This is the key to lawyers rediscovering the satisfaction and fulfillment they felt at the start of their career and to revitalizing their practice.

Ian is currently planning to offer both corporate and public workshops for lawyers and law firms who are interested in exploring these deeper issues as a means to differentiate themselves from their competitors.

About Consoaching:
Consulting offers expertise and takes the problem away from the client. As a result, the client is not part of the solution and has no ownership of it. Coaching is purely facilitative and can be frustrating in those situations where genuine advice and expertise is warranted. Essential Message Consoachants know how to best blend both approaches for the fastest, most effective result.

About The Essential Message:
The Essential Message works with individuals and companies to discover and communicate their authentic competitive advantage - beyond superficial marketing claims and messaging. Clients sometimes tripe or even quadruple their results after working through their Essential Message. However, many clients say what is even greater value is that it also gives them the confidence, momentum and resilience that can only come from being absolutely clear about their strengths and unique difference -- both as a company and as an individual. There are currently eleven Certified Essential Message Consoachants in six countries. www.EssentialMessage.com

About Ian Solomon:
Ian Solomon worked as a Mergers & Acquisitions advisor for 20 years. During that time, he completed the sale or acquisition of many companies in Canada and the United States. He was also a founder of an early-stage technology start-up venture fund. Prior to that, Ian practiced corporate, commercial, municipal and real estate law in Toronto. He has an honours economics degree and a Bachelor of Law degree from McGill University and a Master of Law from Cambridge University. Ian is a member of the Law Society of Upper Canada and in addition to being a Certified Essential Message Consoachant, he is a Certified Professional Co-Active Coach. www.iansolomon.ca and www.consoachant.com/home.php/find/consoachant/