Leading Orthodontists Transform Smiles Through Unique Short Term Treatment Without Referrals

Online, June 17, 2013 (Newswire.com) - It rates as one of the biggest concerns people have about their appearance - their teeth and their smiles, and in response to a growing demand for solutions, a new orthodontic treatment pathway has been devised to change lives in a short period of time.

According to experts, the influence of social media on people's personal image has seen an increase in popularity of simple cosmetic procedures to improve appearance, including aesthetic orthodontic treatments to enhance the smile for improved confidence.

Responding to this surge in demand is leading Brisbane practice ethos™ orthodontics, the pioneers of ethos™ lite, an Australian first short-term treatment pathway for simple cases, designed to transform smiles in six to nine months, without patients needing a referral.

ethos™ orthodontist Dr Kent Farmer said the new treatment pathway was also in direct response to a growing number of misdiagnoses in the community.

Dr Farmer said when searching for simple case treatment options, people must be seriously mindful of the quality of treatments on offer when making decisions based on price.
"It is also recommended to seek treatment only from specialists accredited by the Australian Society of Orthodontics.

"The marketplace certainly doesn't fall short of mediocre offerings for these types of treatments which promise life-lasting results yet can compromise on quality.
"People are being misdiagnosed every minute - this increases risk and can lead to pain, discomfort, increased costs and treatment time," he said.

Dr Farmer said the words "specialist" and "expensive" were not necessarily synonymous, and undergoing simple case treatment with an accredited orthodontist didn't always carry the price tag many would expect.

"Treatment with a specialist doesn't mean increased cost; it equals accurate diagnoses, more efficient treatment, minimised risks, better results and peace of mind that you are in the very best hands," Dr Farmer said.

ethos™ orthodontist Dr Marcus Tod said the practice had consulted an increasing number of simple case patients seeking to improve their smile but were reluctant to commit to any long-term or invasive procedures likely to impede on their busy lifestyles.

"ethos™ lite is ideal for patients seeking superior quality, efficient treatment without a referral, at 40 to 60 per cent less than the average cost of traditional orthodontic treatments such as labial braces.
"The treatment is performed by highly trained specialists and designed specifically for individuals who wish to make small but significant changes to their teeth, by improving alignment, closing gaps or enhancing their smile," Dr Tod said.

University of Melbourne Psychiatrist Dr David Castle said he was not surprised by the spike in popularity of aesthetic orthodontics, suggesting the younger generation in particular were becoming increasingly concerned with their appearance.

"The issue is particularly poignant for men and women between the 18 and 35 years old. Younger Australians are plagued by image related media messages, but media is only one piece of the puzzle - it's a mirror for what is going on in society," Dr Castle said.

"Social media has also become a permeating influence and it's naïve to expect it isn't playing a role in influencing people's perceptions of their appearance. The majority of people under 30 have their lives on show through social networks and as a result are paying far more attention to the way they are perceived by others.

"Individuals in this age group are also likely to be carving out careers or perhaps getting married and feel that improving their appearance will have positive effects on other parts of their lives. People are entitled to improve their appearance; it can certainly be of benefit to one's self esteem so long as expectations are realistic," he said.

ethos™ orthodontics is a leading orthodontic practice with nine locations across Brisbane. To find out more about ethos™ lite, arrange a consultation or find a practice near you visit http://ethosorthodontics.com.au/