LoyaltyClicks Expands Team - Tonia Zampieri to lead nonprofit online fundraising solutions

Online, June 10, 2010 (Newswire.com) - As charities around the world turn to the Internet, mobile applications and social media to expand their fundraising and engagement efforts, LoyaltyClicks is responding with a new line of products to facilitate their efforts. Shop To Give, the first product offered through LoyaltyClicks, enables donors to purchase goods and services though a charity's customized online marketplace. In return, the charities receive a percentage of sales. Shop To Give strenghtens donor relationships and helps raise funds 24/7 without incremental cost.

"As interest in LoyaltyClicks continues to surge, we are excited to welcome Tonia and the nonprofit experience she brings," said Dror Zoreff, CEO of Smart Online. "Her hands-on experience in everything from cultivating major donor relationships to integrating new technology for a wide range of charities will make her an immediate asset and greatly impact the LoyaltyClicks brand."

"Tonia brings insights from successful fundraising and donor relations experiences with nonprofits including The ALS Association, Alliance Medical Ministry, and The United Way. She also founded iHeart Charity, LLC, and launched a micro-fundraising smart phone app, Tap-n-Give."

"The LoyaltyClicks suite of technology products will empower charities across the board to raise additional revenue and increase donor engagement-- I am thrilled to be joining the team," said Zampieri. "Most of today's charities have limited budgets and shrinking staffs; by working together I'm confident we will help them exceed their fundraising goals."

Forward-Looking Statements
Statements in this press release that are "forward-looking statements" are based on current expectations and assumptions that are subject to risks and uncertainties. Actual results could differ materially because of many factors, including, but not limited to, delays in development schedules, changes in market conditions, product announcements by other companies, the potential impact of current litigation or any future litigation, customer perception of the value of Smart Online's enhanced products, Smart Online's dependence on corporate partners to market its products, and its ability to effectively manage expenses. For further information regarding risks and uncertainties associated with Smart Online's business, please refer to the Risk Factors section of Smart Online's SEC filings, including, but not limited to, its Annual Report on Form 10-K for the year ended December 31, 2008 and the Quarterly Reports on Form 10-Q, copies of which may be obtained on the web sites of both the Company and the Securities and Exchange Commission. All forward-looking statements in this press release are based on information available to Smart Online on the date hereof. Smart Online undertakes no duty to update any forward-looking statement or to confirm the statement to actual results or changes in Smart Online's expectations.