Lustr™ Officially Launches as Premier Mobile Shopping Resource

Online, June 30, 2010 (Newswire.com) - New York, NY, June 30, 2010 - Lustr™, a new location based iPhone application, announced its official launch as the premier mobile fashion shopping resource featuring over 2,000 New York City stores and 3,000 global brands, searchable by category, style, occasion and personal preferences. Lustr™ simplifies shopping and enhances the experience by providing users with detailed store profiles and insider information about shopping events, promotions and sales, in real time, based on their exact whereabouts and preferences. User-controlled settings allow shoppers to plan their shopping itineraries and control how they receive their alerts.

Lustr™ distinguishes itself from other fashion finders by giving its users priority access to exclusive offers from prestige retailers and sending real-time push notifications, on a permitted basis (opt in), making Lustr™ the first application to bring the concept of online flash sales and promotions into the real world via mobile technology. With Lustr™, retailers can fully leverage the power of mobile technology to reach target customers at the very time and place of the purchase decision, and upload customer offers themselves via a proprietary retailer dashboard; supporting the ultimate goal of driving traffic and increasing sales at the brick and mortar level.

"Lustr™ is a powerful tool to help businesses and brands increase awareness and drive demand for products and/or services at the retail level," says Scott Gurfein, Co-Founder of beauty brand, Freeze 24/7, "With the proliferation of more efficient methods available to sell products direct to consumers such as HSN/QVC, the web, infomercials, and other vehicles, we are excited by the proposition of what Lustr™ offers."

"My vision was to create a business that brings the efficiency of online shopping and access to information to brick and mortar retail," states Gary Ragusa, Founder and CEO of Lustr™, "We're launching Lustr™ with a comprehensive database of fashion brands and retailers to enable users to better find what they want, when they want it. At the same time, we're providing fashion brands and retailers with a credible mobile marketing outlet that preserves and strengthens brand integrity. We're also developing exciting technology to monitor the Web for sales and events, a semantic database platform and algorithms to intelligently match people with items and offers they love to transact at brick and mortar stores."