Mahindra First Choice Strategies Unveiled

Mumbai, India, February 11, 2015 (Newswire.com) - India’s leading multi-brand used Car Company, Mahindra First Choice Wheels has made its mark in the second hand car market. The credit for its success goes to the deep thinking of the company and coming up with strategies that facilitated smart buying by the consumers and in turn came out as an important growth driving factor for the company.

In the recent times the Indian used car market has seen many new entries because of the growing increase in the acceptance of second hand cars. There have been significant changes in the landscape of the market.

The current buyer has come a long way. Customers are stepping out of entry level models or a specific brand to consider other options. There is little doubt that the market is showing signs of gradually maturing buyers. A major chunk of the population has realised the advantages of buying a used car. With the same amount of money the buyer can look up cars across categories, thus increasing their buying power substantially.

Mr. Yatin Chadha, Senior Vice President in an interview said, “We convey to the people that we offer new car buying experience in used car business. At every price points, we aim to offer a better used-car if one is planning to buy a new car. So, we tell them that buy better car at lesser EMI. It is an intelligent buying. People actually understand this. If you get a very good car, which is certified by us with warranty, at half the price of your budget, it is definitely a smart decision.”

The company has caught hold of the pulse of the buyers by observing their customers closely. The modern buyer is looking for smart buying option which is backed up with high quality service and expert advice. The used cars offered by MFCW are refurbished and certified by their in house qualified engineers. Not only does the company offer excellent warranties and other service supports but also help the customers with attractive financing schemes. The complete package has helped the company to successfully reach out and impress the Indian used car buyers.

MFCW has identified the huge potential of the B and C grade towns of the country. It is these pockets of the country that is embracing second hand cars more enthusiastically. The company is focused to aggressively expand its network by deeper market penetration in the B and C category of towns. Currently the company has about 475 outlets across the country. In fiscal year 2013-2014 they closed with 56,000 cars and 351 outlets. For 2014-2015, MFCW targets about 70,000 cars and 500 outlets.