Marcus Evans to Host the Corporate Reputation Risk & Management Conference from February 24-25, 2011

Conference Brings Together Industry Leaders to Create Methods to Strengthen the Corporate Image and Address Reputation Threats

marcus evans, a conference producing company, will host the Corporate Reputation Risk & Management Conference from February 24-25, 2011 in Miami, FL. Conference speakers will discuss how to develop and monitor the organization's reputation and image in order to stay competitive and ahead of threats.

This conference will target senior level executives with responsibilities in Reputation Management, Corporate Communications, Public Relations/Corporate Affairs, Employment Branding and Corporate Relations. By attending this premiere conference, delegates will have the opportunity to explore what external perceptions put an organization at risk and the need to create a robust reputation management plan that addresses key potential threats including those coming from new media channels.

Current speakers include leading experts such as:
· Carol Langsenkamp, Vice President, Global Public Relations at Xerox, who will present "Stepping up Competitiveness by Creating a Visible Corporate Reputation"
· James Dever, Senior Director of Media Relations at SAP, who will present "The Power of Reputation in Virtual Communities and Media Engagement"
· Jim Sabourin, Vice President, Corporate Communications at Unum, who will present "Refresh and Realign Your Corporate Identity Over Time"
· Katie Coldwell, Director of Communications at Southwest Airlines, who will present "Planning and Managing the Brand Experience to Safeguard and Grow the Reputation"

In the ever-changing business environment, it is more important than ever for companies and organizations to be proactive in developing and monitoring their organization's reputation in order to stay competitive. With the growing speed and popularity of social media, corporate reputation is more at risk thane ever before.

This years Corporate Reputation Risk & Management Conference will explore the external perceptions that put an organization's reputation at risk while communicating the understanding of corporate reputation.

With a one-track focus, the Corporate Reputation Risk & Management Conference is a highly intensive, content driven event of case studies and panel discussions over two full days. This conference targets leaders of Reputation Management, Corporate Communications and Corporate Branding in order to provide an intimate atmosphere for both delegates and speakers.

Attending this premiere conference will enable attendees to:
· Create a visible corporate reputation to step-up competition
· Refresh your corporate identity
· Strengthen corporate reputation through employee involvement and improved communication styles
· Control your company's reputation in viral communication and social media environments
· Learn the importance of Corporate Social Responsibility and how it can help with your recruitment efforts

For more information on this conference or to get a complete list of speakers and sessions, visit http://www.marcusevansch.com/CRRM or email Michele Westergaard at [email protected]

About marcus evans
marcus evans conferences annually produce over 2,000 high quality events designed to provide key strategic business information, best practice and networking opportunities for senior industry decision-makers. Our global reach is utilized to attract over 30,000 speakers annually, ensuring niche focused subject matter presented directly by practitioners and a diversity of information to assist our clients in adopting best practice in all business disciplines.

For Additional Information Contact:
Michele Westergaard
Marketing/PR Coordinator
marcus evans
312-540-3000 ext. 6625
[email protected]

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Tags: Corporate Reputation, Reputation Risk, risk management


About marcus evans

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Michele Westergaard
Press Contact, marcus evans
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