Marketing Leader Brian White Joins The Partnership

Online, August 22, 2013 (Newswire.com) - The Partnership of Atlanta announced the addition of Brian White to the agency's client leadership team. He joins at an important phase in the agency's growth and brings experience across a broad spectrum of fast growing integrated marketing disciplines, including digital, brand activation, shopper marketing, sports marketing, PR and more. White also brings experience across a range of environments, as a consultant, in major agencies, and on the client side.

"The advertising world continues to get more complex every day. So of course, our clients' businesses get more complex, too," noted David Arnold, president and founder of The Partnership. "The pressure on marketers to deliver ROI and to explore innovative techniques makes what we do for our clients more mission critical than ever. Brian's experience on both sides of this coin will be a great value to us now as we continue to strive to meet and beat client expectations."

White's most recent experiences include Leo Burnett/Arc Worldwide where he led promotional engagements on Diet Coke and Coke Zero, building integrated programs involving external partners like the NCAA and retailers like Target, Subway and CVS.

Prior to Arc, White worked client side with global hospitality leader IHG, and at agencies including Ogilvy & Mather and Lowe + Partners. His experience in hospitality, food/beverage and automotive includes brands such as Holiday Inn, Crowne Plaza, GMC, Buick, Pontiac, Oldsmobile, and Radio Flyer, among many others.

"The Partnership has a fast, fun, agile environment that seems well suited to the rapid evolution in the agency space," said White. "I'm excited about helping the agency grow on an organic basis with current clients, and as we continue to attract new clients looking for insight, innovation and results across every aspect of their business. "

The Partnership also announced Julia Boyd was promoted to junior account executive. Boyd joined as a media assistant after graduating from the University of Georgia's Grady College of Journalism and Mass Communication.