MeatEater, Inc. Acquires Phelps Game Calls

BOZEMAN, Mont., February 10, 2021 (Newswire.com) - MeatEater, Inc. today announced the company's further expansion into direct-to-consumer retail with the acquisition of Phelps Game Calls, a manufacturing leader in the wildlife call industry. The move comes on the heels of MeatEater's acquisitions of outdoors and hunting apparel company First Lite and outdoor gear company FHF Gear. 

Phelps Game Calls will remain independently run by founder Jason Phelps but leverage the existing marketing, distribution, customer service, and content support of MeatEater, Inc.  

"I've been friends with Jason for years. I'm deeply inspired by the elbow grease and tenacity that he put into building his business," said MeatEater founder Steven Rinella. "The MeatEater audience loves him, too. He's a fan favorite, and his products are deeply respected by skilled hunters. I'm thrilled that our friendship and mutual respect has blossomed into a business partnership," Rinella added.

With more Americans discovering their love of the outdoors this past year and with the growing reach of the MeatEater brand via its Netflix series, podcasts, and online content that reaches millions monthly, the company's investment in Phelps Game Calls strengthens MeatEater's position in the direct-to-consumer retail space.

Dan Chumbler, CEO of MeatEater, Inc., will oversee the incorporation of Phelps Game Calls into the MeatEater family and will direct overall business strategy and growth plans. Phelps Game Calls will remain headquartered in Pe Ell, Washington with Founder Jason Phelps continuing to run the business in his new role as General Manager. Dirk Durham will maintain his role as Director of Sales and Marketing. 

"There's no brand more trusted in the outdoors space than MeatEater and no one in the hunting community who has more power to showcase quality products than Steve and the rest of the MeatEater crew," said Jason Phelps. "It took 12 years, a few mistakes, and a lot of hard work and determination, but we have built Phelps Game Calls into an industry leader, and now with the stellar management team and massive built-in audience at MeatEater, we can scale the business like never before."

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About MeatEater, Inc.

MeatEater, Inc. is an outdoor lifestyle media and commerce company founded by renowned writer, TV, and podcast personality Steven Rinella. With the belief that a deeper understanding of the natural world enriches all of our lives, MeatEater brings together the leading influencers in the categories of fishing, hunting, wild foods, and conservation to create premium content and experiences and provide unique apparel and equipment. 

About Phelps Game Calls

Phelps Game Calls is a hunting gear company dedicated to producing high quality game calls. The company was founded by outdoorsman and civil engineer Jason Phelps in 2009. Since its inception, Phelps Game Calls has been committed to providing the most accurate and attractive custom game calls on the market. 

For more information, please contact Megan Stencel at megan@javelindc.com or (704) 249-1430.

Source: MeatEater, Inc.