New Open Convergence Vendor Calls Out to Nimble Storage and Simplivity Channel Partners

In the wake of HPE's recent acquisition of two storage infrastructure companies, Datrium today announces its call out to all Nimble Storage and Simplivity channel partners to consider a radical new way to converge compute, flash and persistent storage. This breakthrough goes beyond hyperconvergence to simplify private clouds and provide an effortless, efficient and elastic path to a hybrid cloud.

Datrium, named Gartner’s Cool Vendor in Storage in 2016, announces today it’s official call out to channel partners for infrastructure vendors Simplivity and Nimble Storage. 

Partners may be happy to discover there’s a new wave of convergence in the market that eliminates the rigidity of traditional converged infrastructure as well as the lock-in and scaling unpredictability of hyperconvergence (HCI). This new approach, open convergence, can provide their clients with an effortless approach to private cloud deployments while avoiding the challenges associated with a large direct channel sales force, an overly complicated partner program and an over-distributed product.   

Too often the resellers that built companies worthy of acquisition are not the same as those who will cash in on any subsequent rise. In a recent blog titled “12 Ways The Channel Loses when Companies Get Acquired,” Datrium discusses the downsides of acquisitions to resellers, integrators and OEMs. The blog covers:

1.    Losing a trusted vendor sales team 
2.    Weakening product support 
3.    Slowing or stagnating pace of innovation 
4.    Increased direct channel competition 
5.    Escalating turf wars and more… 

Furthermore, channel partners could also benefit from Datrium’s recently announced blanket encryption technology, another industry-first software product that combines always-on efficient deduplication and compression technology with high-speed, end-to-end encryption.

“HPE’s acquisition of Simplivity and most recently Nimble Storage throws a wrench into growth plans for hundreds of resellers,” said Craig Nunes, Datrium VP of Marketing. “We are already getting calls from channel business owners who know how this movie ends, and are instead looking for their next growth play in private and hybrid cloud infrastructure.”

Source: Datrium, Inc.


Categories: Data Storage and Warehousing, Information Technology, High Technology

Tags: channel, flash storage, HPE, hybrid cloud, Hyperconvergence, nimble storage, private cloud, reseller, simplivity