NM Roofing Contractor, RoofCARE Featured On WESST Billboards

Online, February 20, 2012 (Newswire.com) - WESST, the small business development and training organization, has featured RoofCARE on their most recent outdoor advertising campaign. The "Invest in WESST" campaign features various member clients and highlights the number of jobs they have created since becoming clients of the WESST Enterprise Center.

There are 7 billboards featuring RoofCARE, who has created 54 jobs during its 2.5 years at WESST. Until now, the format for the billboard artwork has been a photo of the owner(s) with a banner running across it displaying the company logo, an equals symbol and the number of jobs the business has created. RoofCARE took a different approach with the artwork used for their boards. Their picture displays the owners of the company standing next to the entire staff. The photo provides a direct visual representative of the "company logo = number of jobs" concept. RoofCARE believes people might like to not only hear about how many jobs they have created but also to see the actual people those jobs belong to.

RoofCARE CEO, Louis Zaina comments on the billboards, "RoofCARE's job creation results would not be possible without the trust and confidence that our customers have placed in us. We are grateful and honored to serve our clients, and to provide our employees with the opportunity to grow and develop along with the company. We have a wonderful team and tremendous support from Wesst. Wesst is truly dedicated to supporting small business and driving economic growth around the state of New Mexico."

Look for the RoofCARE billboards at the following locations:
• San Pedro Dr, south of Lomas Blvd, on the east side of the street
• Candelaria Rd, east of I-25, on the south side of the street
• Wyoming Blvd, north of Central Ave, on the west side of the street
• Menaul Blvd, west of 6th st, on the north side of the street
• Old Coors Dr, north of Bridge Blvd, on the west side of the street
• Coal Ave, west of Broadway Blvd, on the south side of the street
• 2nd St, north of Candelaria Rd, on the east side of the street

RoofCARE has gotten positive brand exposure from the ad campaign and is confident it will help in their expansion process. As one of New Mexico's fastest-growing commercial roofing contractors, they have launched branch offices across the state and El Paso, and plan to open additional branches in Texas and Colorado in the near future.

To learn more about RoofCARE and what they do, visit www.roofcare.us