Nth Degree Expands Experiential Marketing Business, Establishes New Operating Division

ATLANTA, March 23, 2023 (Newswire.com) - Nth Degree, a leading full-service global event marketing and labor management company, today announced the establishment of a new operating division to drive the expansion of its experiential marketing business. Known as Nth Degree Events, this group will build on the company's successes with clients like RSA Conference™, Polestar, and others. The organization will focus on delivering a range of programs and services for industry and user conferences, sales meetings, executive summits, conventions, and other programs. Nth Degree Events will also bring its strategic and project management expertise to new types of activations, environments and experiences that are becoming more widely adopted in retail, automotive, financial services, and pharmaceutical industries.

The Nth Degree Events team will be led by president Robert Lowe, a 20-plus-year veteran of the event industry and expert in event strategy and production. Nth Degree Events' leadership also includes: Bree LaBollita, newly promoted to vice president of learning and technology; Jeannie Blair, vice president of account services; Karen Daniele, vice president of strategic services; and Lisa Ramsey, vice president of client services. That group, along with other members of the senior leadership team, will manage the growing event organization as they continue to work collaboratively with clients and create events that propel business results, engage audiences, connect communities, build brands, and drive sales.

"Establishing Nth Degree Events as an operating division gives us both the autonomy and the support necessary to fuel incremental growth of our business," said Lowe. "The new structure will allow Nth Degree Events to go well beyond logistics and execution. We'll be able to more effectively strategize with our clients. Working with them, we'll be able to plan, design, and deliver some of the world's most impactful events and experiences - turning audiences into advocates."

Strengthened Service Areas

Nth Degree Events is known for its operational expertise handling large-scale programs like Ellucian Live,  PegaWorld iNspire and many others with thousands of attendees. The company also offers a comprehensive suite of services that help clients create compelling event experiences, from the first email invite to the memorable moments that excite and delight. The company's marketing organization can guide strategy and creative, digital communication, measurement and ROI reporting. The speaker management team orchestrates large content programs with hundreds of sessions and speakers. In the event technology area, Nth Degree Events designs and implements RainFocus, Cvent, and other event tech platforms for registration, agenda building, exhibitor and speaker resource centers, and more. The professional sales organization drives substantial sponsorship revenue working with clients, their partners and the industry to build complete expositions and a myriad of branding opportunities

Nth Degree Events is hiring and will continue to add staff in all key areas to keep up with client demand. To see open positions, visit the Nth Degree hiring portal.

About Nth Degree Events

At Nth Degree Events, we focus on delivering ideas that work and creating the world's most impactful events and experiences to advance our clients' personal and business success. We're part of Nth Degree - the global trade show innovator - that manages more than 13,000 projects and event programs annually around the world. For more information about Nth Degree Events, visit www.nthdegreeevents.com and follow us on LinkedIn and Instagram.

Source: Nth Degree