Online Retailer GardenBird.co.uk Today Announced The Re-Launch Of Their Brand

Online, August 31, 2012 (Newswire.com) - GardenBird.co.uk, a supplier of wild bird food , bird feeders and accessories aims to increase their appeal to a wider range of customers.

Currently GardenBird.co.uk supplies a range of bird and wildlife food and care products online. The company carefully researched their existing customer base and found that the demographics pointed to an opportunity to engage with a younger audience, whilst retaining the current core customer base.

The rebranding of the company will has feature a contemporary new logo which will feature on the website and in the re-designed catalogue.

GardenBird.co.uk are printing their new catalogues on FSC approved recyclable paper. They are also going to offer their popular own brand 'Ultiva' products in recyclable packaging that not only keeps the food fresher, but is also more hygienic for both birds and those handling the food.

To coincide with the rebranding the company will be is offering new contemporary bird feeders and accessories for sale on the website alongside their current extensive range. These bird feeders are manufactured by major brands such as Droll Yankees and The Original Tom Chambers, and give another alternative to the products that the company already offers. Along with the catalogues becoming increasingly environmentally-friendly, a range of eco-friendly bird feeders that are made from recyclable plastic are also being introduced to the range.

A representative from GardenBird.co.uk commented, "Our current customers are extremely loyal and we value them greatly. Through the rebranding of the company we aim to maintain these customers but also to attract new customers from different demographics., By doing so we hope to encourage more people to get involved with feeding their garden birds and increase the reach of our products. Our customers have a strong affinity with us and we are hoping that by becoming increasingly conscious of the effects of our business on our environment, this affinity will grow with like-minded people. The introduction of additional eco-friendly products to our range, combined with the new packaging and paper used for our popular catalogues allies perfectly with the nature of our brand.

Through the rebranding the company hopes to maintain the online community that they have built up over the years on their website and more recently their Facebook page. This is illustrated by the growing numbers of Facebook 'fans' and the success of the Photo Competition which is held monthly, and attracted almost 100 entries in August alone.

GardenBird.co.uk is an online provider of garden bird feeders, food and accessories. They have a wide range of products available for customers to purchase from their website. The company is continuing to increase the range of products they offer as well as increasing the number of eco-friendly goods available.