Oral Fitness Inc. by Dale Audrey R.D.H. Unveils Marilyn Monroe as the New Face of Its Natural Teeth Whitening & Oral Care Line
WHITE2NITE Product Line Keeps Beauty Lovers Smiling With At-Home Self-Care
LOS ANGELES, April 2, 2020 (Newswire.com) - Oral Fitness Inc. by Dale Audrey R.D.H., today announced the launch of its latest WHITE2NITE product line, inspired by the most glamorous woman in the world: Marilyn Monroe. The line’s signature WHITE2NITE Natural Teeth Whitening Pen and limited-edition products embellished with Swarovski crystals will be available exclusively online on April 2.
As a leading, independent oral healthcare brand for more than 13 years, Dale Audrey’s WHITE2NITE products encourage self-care and center around the philosophy that the natural beauty of a smile shines brighter than any cosmetically derived look. Inspired by Marilyn Monroe’s flawless smile, timeless beauty and classic elegance, the WHITE2NITE Marilyn Monroe line will introduce an all-new “selfie” generation of customers to a natural alternative for achieving a brilliant smile and oral hygiene regimen from the comfort of their homes.
“Oral Fitness’ partnership with the Marilyn Monroe brand reminds individuals to keep smiling while helping them look and feel their best,” said Dale Audrey, R.D.H., founder and CEO of Oral Fitness Inc. “As a beauty icon with a showstopping smile, Marilyn Monroe inspired others to embrace, and even highlight, their natural beauty, making her the perfect face to represent our mission.”
“While Marilyn was known for her glamour, she was also an advocate for inner beauty and inspired other women with her mantra ‘a smile is the best makeup a girl could wear,’” said Katie Jones, Vice President of Brand at Authentic Brands Group, owner of The Estate of Marilyn Monroe. “Her smile was one of her most beautiful and recognizable features, so this collaboration with Oral Fitness is a natural fit for the brand.”
The WHITE2NITE Marilyn Monroe line will launch this month with a social media contest encouraging fans to share what keeps them smiling even in challenging times on Facebook and Instagram for the chance to win a one-year supply of WHITE2NITE product.
New WHITE2NITE Marilyn Monroe product is slated to roll out through 2020 at leading retailers and online at White2Nite.com.
About Dale Audrey R.D.H.
In 2007, Dale Audrey, R.D.H., left her comfortable position as a dental hygienist of 25 years. She sold her house in Weston, Florida, purchased a Motor Coach and began to travel across America to start to promote her natural oral care message to the public - store by store, state by state.
This journey took over six years, demonstrating to hundreds of thousands of people and educating hundreds of stores about the importance of natural oral health and prevention. As the pioneer and developer of the first of many products in the category, with more than one million products sold in retailers across the country, the importance of oral health and whole-body health remains a priority.
Today, people can conveniently shop with confidence for all of the Dale Audrey R.D.H. line on its website www.daleaudrey.com or amazon.com but they can also find Dale Audrey R.D.H. products throughout reputable stores such as Whole Foods, Natural Grocers, Central Markets, Erewhon, Mothers Markets, Mom's Organic Markets and many more across the U.S.
About Marilyn Monroe
Marilyn Monroe is one of the most influential pop culture icons of all time. A true trailblazer, Monroe forged her own path, embracing her individuality and pursuing her passions in an era when paths for women were few. Her pioneering spirit, independence and confidence, along with her incomparable star power, continue to inspire modern generations and transcend cultures and backgrounds. Partnerships with both luxury and mass-consumer brands, in addition to an extensive merchandising program, reinforce her status as a global icon. For more information and exclusive updates, follow @marilynmonroe on Instagram, Facebook, Twitter and Snapchat.
About Authentic Brands Group
Authentic Brands Group (ABG) is a brand development, marketing and entertainment company, which owns a portfolio of global media, entertainment and lifestyle brands. Headquartered in New York City, ABG elevates and builds the long-term value of more than 50 consumer brands and properties by partnering with best-in-class manufacturers, wholesalers and retailers. Its brands have a global retail footprint in more than 100,000 points of sale across the luxury, specialty, department store, mid-tier, mass and e-commerce channels, and more than 5,500 freestanding stores and shop-in-shops around the world.
ABG is committed to transforming brands by delivering compelling product, content, business and immersive experiences. It creates and activates original marketing strategies to drive the success of its brands across all consumer touchpoints, platforms and emerging media. ABG’s portfolio of iconic and world-renowned brands generates more than $12 billion in annual retail sales and includes Marilyn Monroe®, Elvis Presley®, Muhammad Ali®, Shaquille O'Neal®, Sports Illustrated®, Dr. J®, Greg Norman®, Neil Lane®, Thalia®, Nautica®, Aéropostale®, Forever 21®, Juicy Couture®, Vince Camuto®, Herve Leger®, Judith Leiber®, Barneys New York®, Frederick's of Hollywood®, Nine West®, Frye®, Jones New York®, Louise et Cie®, Sole Society®, Enzo Angiolini®, CC Corso Como®, Hickey Freeman®, Hart Schaffner Marx®, Adrienne Vittadini®, Taryn Rose®, Bandolino®, Misook®, Spyder®, Tretorn®, Tapout®, Prince®, Volcom®, Airwalk®, Vision Street Wear®, Above The Rim®, Hind®, Thomasville®, Drexel® and Henredon®. For more information, visit authenticbrandsgroup.com.
About Swarovski
Since 1895, founder Daniel Swarovski’s mastery of crystal cutting has defined the company. His enduring passion for innovation and design has made it the world’s premier jewelry and accessory brand. Today, the family carries on the tradition of delivering extraordinary everyday style to women around the world.
Press Contacts:
Oral Fitness Media Inquiries and Products Samples
Ron Perlmuter
310.997.6630
roy@daleaudrey.com
Authentic Brands Group/The Estate of Marilyn Monroe
Francesca Cascardo
347.318.4950
fcascardo@abg-nyc.com
Source: Oral Fitness, Inc.
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Tags: Authentic Brands Group, Dale Audrey, Marilyn Monroe, Swarovski, White2Nite
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