Paula Wallem, Former Marketing Expert For Exxon Joins Insane Marketing Strategies
Online, July 12, 2011 (Newswire.com) - Scorpio Marketing Group, LLC out of Dallas, TX which produces the Insane Marketing Strategies Show for Mark McClure, has hired Paula Rodriguez Wallem as head of IT and SEO marketing for the company. Ms. Wallem use to work for Exxon Mobil in Beunos Aires, Argentina as its Catagory Manager for more than 3,000 of their convenience stores, one year being ranked in the Top 10 worldwide within the behemoth company for her outstanding results. Wallem will now take that marketing savvy over to Scorpio and help build the Insane Marketing Strategies brand and its Internet presence.
"Huge. Bringing on someone of Ms. Wallem's skill set and attention to detail is huge! She has an MBA, speaks 4 languages and a sales and marketing background that is unparalled in our industry. But it is her skill set in SEO and online marketing that excited us and we couldn't be happier in landing a talent like this," stated Mark McClure.
About Paula Wallem: Hailing from Buenos Aires, Argentina, Ms. Wallem held various positions within the Exxon Mobil marketing department for their convenience store division, overseeing the Argentina, Uruguay and Paraguay Region.
Wallem was responsible for the creation and control of the P&L for the marketing department. She created and was in charge of the Category Management Team for Argentina, creating and deciding the product placements for all the convenience stores in the region, The team's efforts increase the convenience stores sales somewhere between from 9 to 47%, depending on the categories and the stores. The results were so overwhelming, that she also conducted seminars to teach how to increase sales and profits to over 300 gas station owners throughout Argentina, Uruguay and Paraguay.
Due to her business acumen, attention to detail and work ethic, she was ranked Top 10 in the World for ExxonMobil in her category within the FORTUNE 500 giant.
From 2002-2005 Paula was hired as Sales Director for the 5,000+ member Tyson Sport and Health Club in McLean, VA. Under her tenure the club had record sales growth and Ms. Wallem consistently exceeded quotas and revenue projections set upon her and her team.
In 2005 Ms. Wallem was hired as Mark McClure International's CFO and COO to assist in its expansion efforts globally and she has exceeded expectations month after month. From 2005-2006, Paula was responsible in opening up Europe, Asia and the Middle East as new MMI business outlets, countries and regions that MMI now has a solid hub in.
Since 2009, Paula has been also a co-producer of The Mark McClure Show, The Ruthless Entrepreneur Show, The Equity Enhancer Show and Inside Sports and now Beer 30.
Paula has an MBA and speaks 4 languages; Portuguese, Spanish, Italian and English.
The Insane Marketing Strategies Show is produced by Mark McClure and Scorpio Marketing Group, hosted by Mark McClure and is shown on the Fox Business Network every Monday night at 10:30PM Pacific and 1:30AM EST into 60+ million households. The half hour show discusses outside the box sales and marketing techniques and strategies for anyone that owns their own business,sells for a living or is dreaming of owning their own business. Wallem will help with production and the continued growth of the shows online expansion.
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