Private Equity Firm AIP Enlists the Help of App-X, AIM

Online, July 6, 2011 (Newswire.com) - American Industrial Partners (AIP) is a private equity firm in New York City who will be utilizing the AIM platform to perform deal tracking, monitor fundraising, and track due diligence regarding potential deals. They will also be leveraging a mass email management system that is fully integrated into AIM and SalesForce.com.

AIP is a leading middle market private equity firm which makes control investments in North American based industrial businesses.

AIP invests when it can significantly impact business value through the implementation of an operating agenda developed in collaboration with the company's management team. AIP seeks to grow the earnings of its portfolio companies by applying the financial, operational, and technical expertise of its Partners and Advisory Board.

American Industrial Partners was founded in 1989 and has managed three prior investment funds which total over $1 billion of equity capital. AIP is currently investing its fourth fund American Industrial Partners Capital Fund, IV, LP which is a $405.5 million committed pool of capital.

Application Experts, LLC (App-X) is the leading provider of flexible web-based solutions for Alternative Asset Fund Managers and Institutional Investors.

App-X was founded in 2006 by Kevin Kelly and Joe McVicker. At that time, Kevin was working as an outsourced CTO for what is now a $2 billion fund of funds in Chicago and he identified the need for a web-based, specifically-tailored solution for the front- to mid-office of Private Equity and Venture Capital fund managers and funds of funds.

In 2008, App-X participated in TechStars, a startup incubator based in Boulder, Colorado. Led by the mentorship of the founders of such companies as Tumblr, whitepages.com, and foursquare, the TechStars program helped App-X solidify the initial build-out of the AIM product and refine a go-to-market strategy.

In 2009, App-X won the bid to develop and take to market PULSE, a cloud-based social impact tracking system developed by Acumen Fund with help from Google, Rockefeller Foundation, PricewaterhouseCoopers, and Deloitte, among others. Today, App-X implements and supports PULSE for various members of the impact community including non-Profits, foundations, and corporate sustainability and responsibility managers.

App-X is headquartered outside of Denver with offices in Boston and Chicago.