Pursuant Ketchum To Sponsor And Speak About Redefining Fundraising For Higher Education At CASE IV

Online, March 22, 2012 (Newswire.com) - Pursuant Ketchum, the data-driven strategic fundraising agency serving nonprofit organizations, today announced its platinum sponsorship of CASE District IV to be held March 25-27 at the Omni Hotel in Fort Worth. Pursuant Ketchum executives Gary Cole, Ed. D., CFRE, Beverly Brooks Thompson and Lola Mauer will be speaking to conference attendees about fundraising issues and opportunities for educational institutions.

CASE IV is a chapter of the Council for the Advancement and Support of Education representing nearly 3,000 members from over 200 higher education institutions in Arkansas, Louisiana, New Mexico, Oklahoma, Texas and the Republic of Mexico. The annual district conference is the organization's premier educational and networking opportunity.

As the nation's leading full-service fundraising agency for educational institutions, Pursuant Ketchum is well positioned to address innovative strategies. Its staff collectively represent more than 1400 years of experience in fundraising-related disciplines, including data analytics, communication, alumni engagement, and strong financial results.

The Pursuant Ketchum sessions are:

• Sunday, March 25th at 9:30 AM
Topic: Are You Ready for a Campaign? New Realities in Fundraising
Presented by: Gary Cole, Ed. D., CFRE, Pursuant Ketchum

• Sunday, March 25th at 10:45 AM
Topic: Volunteer Board Management from the Volunteer's Perspective
Presented by: Beverly Brooks Thompson, Pursuant Ketchum & W. Henson Moore, Forever LSU Campaign Chair Ron Parker, Texas Christian University

• Monday, March 26th at 3:00 PM

Topic: Using a Multi-Channel Strategy to Influence and Engage Your Donors
Presented by: Jill Arredondo, The University of Texas at Austin & Lola Mauer, Pursuant Ketchum

"Fundraising is a profession of pride for us and, because of its direct impact on so many people's lives, working with universities is incredibly rewarding for us," said Trent Ricker, CEO, Pursuant. "CASE IV gives us the opportunity to deliver important messages to university stakeholders that emphasize the power of well-planned and executed fundraising campaigns. These strategies are vital to continued development and international competitiveness in teaching and research."

Pursuant Ketchum is dedicated to helping nonprofit organizations by effectively leveraging data and donor intelligence and then developing and executing measurable strategies that materially move the fundraising needle. Its services include:

• Analytics & Modeling
• Strategic Planning Services
• Direct Marketing
• Digital Strategy Services
• Mid-Level Giving Services
• Major Gift Services
• Planning Studies
• Capital Campaigns

Pursuant Ketchum serves a wider range of fundraising needs for more nonprofit organizations than any other fundraising agency.

Those interested in viewing Pursuant Ketchum's case studies for education should visit: http://www.pursuantgroup.com/our-work/?categoryID=41