Rev Up Your ROI at the 2011 Canadian Sponsorship Forum

Online, November 22, 2010 (Newswire.com) - After a turbulent 18-months, the sponsorship marketing industry is going into overdrive to reach the finish line. ROI has evolved to be more than just the financial 'return on investment,' encompassing retail, advertising, digital, POS, events, sponsorship and PR. Registration (at www.canadiansponsorshipforum.com) is now open fog, digital, POS, events, sponsorship and PR. Registration (at www.canadiansponsorshipforum.com) is now open for the 2011 Canadian Sponsorship Forum in Montreal, where delegates will learn how to rev up their ROI while being immersed in the F1 experience.

Feel the emotion, as the heart of Montreal beats from sunrise to sunset and beyond, to the rhythm of its Grand Prix. Partnered with Octane Racing Group Inc., the Forum will take delegates inside the Formula 1 Canadian Grand Prix from June 10-12, 2011. As Canada's largest three-day event, the Grand Prix has sold-out 10 years running, greeting race fans and business leaders from all over the world. It is the only Formula 1 event held in North America and the longest running outside of Europe.

"It is with great pleasure that in June 2011 our team at the Canadian Grand Prix will greet industry insiders who have a keen interest in sponsorship, especially for grand international events," said François Dumontier, president of Octane Racing Group and promoter of the Formula 1 Canadian Grand Prix. "Formula One is a spectacular environment to discover, and each year, our Grand Prix reaches a worldwide audience of up to 300 million television viewers. One of the top three sporting events on an international scale after the Olympic Games and the World Cup of soccer, Formula One, along with NASCAR, is one of the two biggest trademark names in motorcar racing. It has to be seen from the inside."

Tying in with the spirit of F1 and the rejuvenation of a turbulent sponsorship landscape, the theme of this year's Forum is rev up your ROI. Through inspiring keynote presentations, hot-topic discussions, hands-on Business of Sponsorship tutorials, special interest panels and more, all sessions and topics will integrate this theme to provide tangible take-aways for delegates to maximize engagement across their sponsorship marketing platforms.

"The Forum is excited to partner with Octane Racing Group for this world-class event," said Mark Harrison, chair, Canadian Sponsorship Forum. "Together in 2011, the Grand Prix and the Forum are the pinnacle of motorcar racing and the who's who of Canada's business decision makers. It is the most dynamic opportunity available in the sponsorship and marketing industry to make the connections to grow your business and make your mark on the sponsorship world stage. The 2011 content will leverage the Forum's unique learning platforms to present global best practices around timely topics. Delegates will learn how the best sponsorship strategies across the globe can drive their ROI to the finish line, ahead of the pack."

The Forum is renowned for its unparalleled networking events where delegates can forge the ties and alliances to catalyze their business. On the first night of the 2011 Forum, delegates will enjoy a private cocktail reception at Circuit Gilles-Villeneuve. Returning to the Circuit the final day of the conference, delegates will close off the weekend with a networking event alongside Sunday's live race in a trackside hospitality suite.

About Octane Racing Group
A Canadian company established in Montreal, Octane Racing Group Inc. is the promoter of the Formula 1 Canadian Grand Prix by virtue of an agreement made with Formula One Administration Limited and Formula 1 World Championship Limited (together the holder of commercialization rights to F1). To learn more about the Formula 1 Canadian Grand Prix, please visit www.circuitgillesvilleneuve.ca