"Rock The Camp" Band Contest Powered by Endavo Media's Internet TV Platform

Online, February 24, 2010 (Newswire.com) - Media Contact Information
Will Wellons
Office: (407) 339.0879
Cell: (407) 462.2718
[email protected]

For Immediate Release

"Rock The Camp" Band Contest Powered by Endavo Media's Internet TV Platform

National online talent search winner to receive major opening-act gig and recording session with Grammy Award-winning producer

ATLANTA, Ga. (February 23, 2010) - Camp Electric and Premier Christian Cruises are teaming up with Endavo Media (www.endavomedia.com), an Atlanta-based Internet TV Platform provider, to host "Rock The Camp," a Christian online band contest.

The grand-prize winner will open for multi-platinum music artist TobyMac in Nashville, receive a recording session with Grammy Award-winning producer Paul Ebersold, and perform on the K-LOVE Friends & Family Music Cruise.

"Endavo's Platform gave us the flexibility we needed to create and manage a contest of this magnitude," Camp Electric owner John Sanders said. "We're excited about the response so far and the awareness it has generated for the bands and the sponsors we serve."

Peter Contardo, EVP and chief marketing officer for Endavo Media, added, "The owners and partners of Camp Electric are some of the most substantial players in the Christian music marketplace. Combine their marketing outreach with our Platform's online video and social media tools, and this contest is sure to generate a lot of buzz throughout the music industry."

Already, nearly 600 bands have signed up, and the site has received more than a quarter of a million views. The contest has attracted more than seven national sponsors and 10,000 registered members.

Here's how it works. Bands from across the country compete by uploading their music video or MP3 using Endavo Media's Platform through Feb. 28. Fans then register and vote on their favorite performers. The top ten entries are judged by leading music industry professionals who will select the grand prize winner.

Endavo Media's online video and media management system makes the contest-and the hundreds of user-generated videos uploaded to the system-manageable and marketable. Through the Endavo Platform, content producers are able to custom brand their video player, monetize through sponsorships and advertisers, and capture key audience information.

For more on Camp Electric and "Rock The Camp," visit http://campelectric.com/. And for more on Endavo Media, visit http://endavomedia.com/.

About Endavo Media:
Endavo Media provides a hosted platform for Internet TV, enterprise video, social media and IPTV. This easy-to-use, cost-effective media management and distribution system offers high-quality live and on-demand delivery of video, audio and pictures. Content is delivered through brandable players, web sites and user interfaces, across the social web and to consumer broadband devices, including portable media players, mobile phones and set-top boxes. Music, entertainment and new media businesses, as well as social, cultural and faith-based organizations, get more control to connect and engage directly with their audiences, build their brands and generate revenue from their online video communities. Endavo Media was founded in 2004 and is headquartered in Atlanta. Endavo Media is a privately-held company. Visit www.endavomedia.com for more information.

About Camp Electric:

Camp Electric is a Christian music camp for students age 13-18 and was formed in 2007. The Worship and Rock & Roll Music Camp has grown exponentially and is now looking for new talent via their Rock the Camp contest. Camp Electric has two full weeks with over 1200 students from 48 states who attend each year in Nashville, TN. While at Camp Electric students get to "Jam With The Players Of Today's Top Christian Bands." The week host nightly concerts by some of the biggest names in Christian music. For more information long on to www.campelectric.com