SalesLab Launches Two New Companies Providing Quick Payback CRM And Market Intelligence Services

Online, March 1, 2011 (Newswire.com) - SalesLab, an established marketing and sales execution consultancy, has « started two new companies built around innovative operating models to deliver short, actionable services at a fraction of usual market prices », the company's founder and chief executive, Christian Bernard, said.
One company, SalesLab CRM, assists small and midsize businesses in Europe effectively deploy market-leading hosted CRM technologies like salesforce.com, SugarCRM and Microsoft Dynamics CRM.
The second company, SalesLab Insights, offers in-depth customer insight and market research that draws on a network of 2,500 analysts worldwide.
"As international experts in sales and marketing execution for the past 13 years, we identified the efficiencies the Internet makes possible,'' said Mr. Bernard, a former executive at Siebel Systems. ''SalesLab CRM and SalesLab Insights leverage such efficiencies in order to deliver effective services to our natural audience of B2B sales & marketing organizations at a much cheaper price than conventional consulting and research firms."
SalesLab CRM
SalesLab CRM is headed by OldÅ™ich JanuÅ¡ka, former product marketing manager for mySAP CRM, Siebel Systems Interactive Selling Suite and Head of Emerging Countries Marketing for Autodesk. He said « We designed SalesLab CRM to secure quicker and greater improvements in revenue generation, sales force performance and customer satisfaction for our clients. »
« The Software as a Service model has made comprehensive CRM software suites accessible to small and midsize enterprises. However, software functionality alone doesn't fulfill customers' goal of improving the performance of their business. » Mr. Januska said.
SalesLab CRM's methodology tackles the three main factors of success or failure of any CRM implementation: refining desired customer interactions; connecting the software with crucial IT assets like customer financials, prospecting databases and web sites; and ensuring adoption by key users like sales teams and business partners. »
SalesLab Insights
SalesLab Insights is headed by Razi Rima, a former sales manager at Nokia and NAVTEQ.
The company's global network of analysts has access to paid primary research and to a circle of local industry experts who complement secondary research with local expertise.
« This way we can deliver affordable analysis of main markets and enterprises worldwide to clients large and small in 50 languages » says Mr Rima.
SalesLab Insights delivers analysis in the form of actionable documents, like a Market Opportunity Evaluation Study, Key Customer Profile, or Competitive Assessment Report, customized for clients' sales & marketing professionals.

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