SEO-SHOP Fires up New Web Site for Internet Marketers

Online, February 7, 2010 (Newswire.com) - The SEO-SHOP Creative team is comprised of web strategists who specialize in Search Engine Optimization and Web marketing Strategies. "We utilize a highly methodized process that fine-tunes your Internet presence and drives traffic to your Web site. That traffic is then converted into business. No, we're not supermen, just experts", Steve Gerencser commented.

Why companies turn to SEO-SHOP
Google receives an average of 5 billion searches daily. People are logging on to search for everything and anything. With so many consumers found in one centralized location, search engines have become the marketing Mecca of the Internet. It's no wonder why companies strive to rank among the top listings in Google, Yahoo, Bing and Ask search engines. Ranking first or near the top means major traffic directed to your site. In order to receive this influx, SEO-SHOP fine-tunes a company's Web site to exhibit the compatibility and relevancy necessary for higher rankings in today's search engines. This marketing strategy is known as search engine optimization (SEO). Optimizing your Web site may seem fairly simple, but there is a specialized method.

There's a chance that search engine optimization can turn into a complex and time-consuming process for a company. After all, this valuable company time is necessary for managing the business and creating direct revenue. It is often a smart investment to hire an SEO consultant firm such as SEO-Shop. They are professionals who will not only track your results, but take your SEO plan to the next level by incorporating expert tactics ensuring that your site will rank among the top search results, leaving you time to manage your business effectively. SEO-SHOP develops and fine tunes your current web presence. "Our team of Web strategists helps your company utilize SEO to its full potential", says William Cross, programmer and marketing specialist.

SEO-SHOP strives to offer the latest Internet marketing techniques
Over the last few years, search-engine optimization (SEO) awareness has grown tremendously among small business owners. What was once thought of as an esoteric programming exercise has now become a necessity for many small businesses to establish an online presence and gain new business from the Web. Increased awareness has also led to incremental changes affecting the way we search, as Google and other search engines continue to make changes to their ranking system on a daily basis. In 2008, Google said it made more than 400 changes to its ranking algorithm. Here are a few trends in the industry that continue to change the way we think
about and execute SEO.

• Personalized search.
In early 2009, Google changed the way we searched by personalizing the results. Search results are now based on the behavior and intent of the individual Web user, so each person ends up with different search results based
on his/her prior search history and physical location. This change made ranking less of a focus, and emphasized return on investment and conversions as the measure of success.

• Search 3.0. The next generation of search involves "blended" search, which means search results now consist of other types of Web content including video, images, news, and blogs.

• Rise of social media. Social media is not going away anytime soon, and businesses are starting to realize the benefits of interacting with customers. Social-networking sites like Facebook and Twitter allow your business to develop an audience and make these followers advocates for you by pushing your content further into the Web.

• Mobile search. Innovation in cell-phone technology has made mobile search more enjoyable, more productive, and more popular than ever before. Local businesses that appeal to people on the go can benefit from mobile search.

• Reputation management. The Internet provides infinite space to communicate information and promote your business, but its constant flowing stream of information also allows for negative information about your business to surface, which can tarnish your reputation. Businesses are using SEO techniques to manage, control, and shape information so they can enhance positives and remove negatives that appear in search results.

• Vertical search. As horizontal search engines like Google and Yahoo provide the most relevant results for the widest variety of searches, vertical search engines deliver quality, relevant results for specific subject areas.
Vertical search engines have become increasingly popular for specific industries as they target the right audience more precisely, and provide highly qualified site traffic.

• Rise of SEO. Businesses have recognized the need and value of having dedicated staff to implement SEO techniques. Many companies, big and small, are utilizing the skills of SEO professionals such as SEO-Shop to execute SEO on a daily basis. The pace at which the Internet evolves may leave you feeling dizzy, but it's better to get on the boat now than wait until it's too late and you find yourself stranded. Making the most of your Internet presence requires a multi-faceted strategy, commitment, and resources. If you determine your budget now, your goals for Internet presence and traffic, and your overall marketing strategy, you are ready to significantly improve your future and your business.

About SEO-SHOP Marketing Group
SEO-Shop Marketing Group, LLC is a full service Internet marketing company located in Bowling Green, Kentucky. Services include expert search engine optimization, Web site assessment, pay-per-click management, inbound link campaigns, reputation management, Web site design, Web site programming, SEO copywriting, and press releases. The company also offers consultation and training services.