SmarTots Launches World-Wide Quest for Top IPad/iPhone Children's Educational Apps

Online, October 3, 2011 (Newswire.com) - SmarTots, an award-winning mobile platform for young kids' apps, announces the launch of the "Quest for the Best" Kids Apps Contest -- a global search for developers of best-in-class new iPad/iPhone apps targeting kids ages 2 to 7. Developers from around the world are invited to enter their apps to compete for a $5000 marketing program gold prize, an attractive $1000 silver prize, and a bronze prize package. The contest runs until November 1, 2011.

The "Quest for the Best" Kids app is open to any developer with a children's app that is also newly-enabled for the SmarTots platform (visit http://developer.SmarTots.com for details). The application must be introduced with SmarTots during October 2011. Winners will be announced on Tuesday November 15, 2011.

All submissions will be evaluated by a team of children software specialists, teachers, PHDs and parents using the following evaluation categories: Fun, Creative, Educational and Value for money. The three prizes up for grabs have been selected to help address one of the biggest challenges for developers today: app marketing and promotion. The gold prize will consist a $5000 marketing program for the winning SmarTots-enabled app, along with an email promotion to all SmarTots parents, mention in a news release and three free featuring spots on SmarTots. The silver prize will include the same email and news release promotion, but with a $1000 marketing program and 1 featuring spot on SmarTots, while the bronze winner will receive the promotion, and one free featuring spot. For gold and silver-level winners, SmarTots will manage the whole marketing promotion, and deliver a report at the end of the marketing period.

"We are on a quest for the very best applications for our young iPad/iPhone learners," says SmarTots CEO, co-founder & Father of Two, Jesper Lodahl. "Our hope is that we bring some much-needed marketing strength to those excellent developers who truly deserve it - while we bring some excellent apps to the attention of our devoted audience of mobile-savvy parents and kids."

To participate, developers must send an email to contest(at)smartots(dot)com when their app goes live on iTunes. The contest will close on Monday October 31, 2011. For more details, visit smartots.com/contest.