Smirnoff Experience 2010 gets bigger and better!

Online, June 13, 2010 (Newswire.com) - Hyderabad, June 14, 2010: It's back and here to stay! The ORIGINAL party Experience. Smirnoff Experience 2010 is coming to your city - Leonia, Hyderabad on June 19 and The Park, Kolkata on June 20. Grammy Award winner Roger Sanchez, a name synonymous with the world of electronic music, will be spinning his set at Smirnoff Experience 2010. His high energy and dizzying passion has kept him soaring at the top of his game, spanning 3 decades on a meteoric journey.
From his legendary performances at the world's most exclusive events, his chart-topping hits, award winning radio show and acclaimed compilation series "Release Yourself", Roger has evolved from an underground cult figure, to master of the global club stage.
Famed for his exhilaratingly interactive live performances, DJ Roger Sanchez will be joined by local electronica star DJ Pearl, voted as India's No. 1 House DJ on MyFavDJ.in, who will give Hyderabad/Kolkata a taste of the best of what EDM has to offer. With the booming bass and increasing tempo, their mixes behind the console will have fans tearing up the dance floor.
Santosh Kanekar, Executive Director - Marketing & Innovation, Diageo India, said: "Smirnoff Experience is all about creating the most exciting and original dance music parties across the world. It's all about the experience - the world's best DJ's, thousands of diehard fans, spectacular sound and lighting and most importantly, a forum for all those electronica fans to engage in and share their passion."
Nikhil Chinapa, Indian DJ/ VJ and Smirnoff Experience performer, said: "The Smirnoff Experience is just that - an Experience. With Smirnoff Experience, the legions of electronic music enthusiasts in India can definitely look forward to world class parties with the top DJs in the world. Trust me when I say this, if there's only one party you could attend in the year, then Smirnoff Experience is it. Period."
Smirnoff Experience brings together almost everything the party fan requires for an ultimate night out - from incredible venues, stunning light & decor to total venue access, friendly staff behind the bar and top-of-the-line sound systems. Due to its global reach as the world's leading premium vodka, Smirnoff has been able to build strong bonds with Indian DJs as well as an international roster of superstar DJs such as: Paul Van Dyk, John Digweed, Sasha, Ferry Corsten and John 00 Fleming.
Smirnoff is currently running online contests to give away a limited number of free couple invites for each of the Smirnoff Experience parties in Hyderabad and Kolkata. Anyone can participate in the contest by answering the simple question. Details are available on www.smirnoff.co.in
The Smirnoff Experience provides the 'complete' experince by taking you beyond the confines of regular life to an unforgettable series of high-energy parties that celebrate nightlife by bringing to life unique concepts and championing original drinking experiences.
Life is calling. Be there.
Smirnoff encourages consumers to drink responsibly.
-END-
About Smirnoff
For over a century, SMIRNOFF® has produced premium quality, triple-distilled vodka. Today, SMIRNOFF® is the world's leading premium vodka brand, with distribution in 130 countries and a number of popular products, including SMIRNOFF ICE™, the world's leading ready-to-drink alcohol beverage, SMIRNOFF BLACK ICE™ and the SMIRNOFF TWIST™ flavored vodkas. For more information about SMIRNOFF™, visit our website www.smirnoff.co.in .
Smirnoff India is also on:
Facebook: www.facebook.com/smirnoffindian
You Tube: www.youtube.com/user/smirnoffindia
Flickr: www.flickr.com/people/smirnoffindia
Twitter:www.twitter.com/smirnoffindia
Orkut: www.orkut.co.in/Main#Community?cmm=95831333

About Diageo
Diageo is the world's leading premium drinks business with an outstanding collection of beverage alcohol brands across spirits, wines, and beer categories. These brands include Johnnie Walker, Guinness, Smirnoff, J&B, Baileys, Cuervo, Tanqueray, Captain Morgan, Crown Royal, Beaulieu Vineyard and Sterling Vineyards wines.
Diageo is a global company, trading in more than 180 countries around the world. The company is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE). For more information about Diageo, its people, brands, and performance, visit us at Diageo.com. For our global resource that promotes responsible drinking through the sharing of best practice tools, information and initiatives, visit DRINKiQ.com.
Celebrating life, every day, everywhere.