Sonic Emotion Absolute 3D™ Sound Technology Integrated in RadioShack's New AUVIO HBT6000 Amplified Bluetooth Speaker
Developer of Award-Winning 3D Sound and the Global Innovator in Sound Technology Powers New Addition to RadioShack's Exclusive AUVIO Music Line
Online, August 21, 2013 (Newswire.com) - Today, Swiss sound developer Sonic Emotion™ announced integration of its award-winning Absolute 3D™ sound technology into RadioShack's new AUVIO® HBT6000 Amplified Bluetooth® Speaker. Sonic Emotion's Absolute 3D sound technology provides users a nontraditional, multipurpose performance system that elicits rich full sound, creating the ultimate 3D listening experience.
"We are excited to partner with such a leading consumer technology brand such as RadioShack," said Rajeev Kapur, CEO of Sonic Emotion. "Their focus on sound and music is a perfect fit for us. Integrating our Absolute 3D sound technology is a great opportunity to provide a world-class home entertainment listening experience to RadioShack's broad consumer base."
"Sonic Emotion's Absolute 3D sound technology enabled RadioShack to design a home Bluetooth speaker that immerses your entire room in sound. Unlike traditional speakers you do not have to be directly in front of the speaker to enjoy incredible sound,'" said Doug Lane, Vice President - Merchandising for RadioShack. "Bringing this technology to market as part of our expanded AUVIO family fits perfectly with RadioShack's renewed focus on innovation and as a music accessory destination."
Designed with sleek lines and a unique contemporary grille, RadioShack's new AUVIO home speaker offers the perfect combination of style and room-filling, dynamic sound. The AUVIO HBT6000 Amplified Bluetooth Speaker is available now, exclusively at RadioShack stores and online, for $199.99. Watch Closer Look video
RadioShack also plans to feature Sonic Emotion's Absolute 3D sound technology in additional products to be announced later this year.
Founded by audio experts, Dr.-Ing Renato S. Pellegrini and Dr. sc. techn. Matthias Rosenthal, Sonic Emotion's Absolute 3D sound technology was developed from the concept of sound field control through the application of expertise in four fundamental aspects of 3D sound: wave field synthesis, spatial analysis, psychoacoustics and physical acoustics. With proof of concept established in the professional world, ranging from theaters and concert halls to museums and clubs, the technology was adapted to meet the demands of the consumer electronics industry. Sonic Emotion's sound technology gives consumers the opportunity to listen to movies, music and video games in their truest form from anywhere in a room, with no calibration, extra cabling or equipment with no sweet spot. A listening experience as the artist intended.
To learn more about RadioShack's exclusive line of AUVIO products, including the new home speaker, visit www.RadioShack.com. Download the free AUVIO EQ App to adjust volume and equalizer settings, navigate music and more. Available on iTunes and Google Play.
About Sonic Emotion
Founded in 2002, Sonic Emotion is the world leader in 3D sound entertainment for consumer electronics and professional applications. Beginning with the sound technologies originally developed for large venues, Sonic Emotion holds a number of worldwide patents and is established as the leader in research and application of audio processing technologies. Recognized as the standard in sound, Sonic Emotion applied its expertise in the field to offer a scaled down version of the technology to meet the demands of consumers. Sonic Emotion 's Absolute 3D sound technology solutions have been included in a growing number of home entertainment electronic products sold worldwide including sound bars, towers, DAB radios, docking stations and mobile phone applications. Sonic Emotion's first consumer mobile app, Headquake, launched in January 2012 as the listening experience on the go. For more information, visit www.sonicemotion.com.
About RadioShack Corporation
RadioShack (NYSE: RSH) is a leading national retailer of innovative mobile technology products and services, as well as products related to personal and home technology and power supply needs. RadioShack® offers consumers a targeted assortment of wireless phones and other electronic products and services from leading national brands, exclusive private brands and major wireless carriers, all within a comfortable and convenient shopping environment. RadioShack employs approximately 30,000 knowledgeable and helpful sales experts globally. RadioShack's retail network includes more than 4,300 company-operated stores in the United States, 270 company-operated stores in Mexico, and approximately 1,000 dealer and other outlets worldwide. RadioShack® is a registered trademark licensed by RadioShack Corporation.
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Tags: 3D Audio, 3D sound, AUVIO, Bluetooth speaker, HBT6000, RadioShack, Sonic Emotion