Stone-Care Experts Increase Distribution With Leading Online Consumer Store Alice.com

Online, May 23, 2011 (Newswire.com) - Granite Gold is making it easier for consumers to get their hands on the top-selling line of stone care products - a partnership with Alice.com.

Granite Gold is the innovation of two family members whose familiarity with natural-stone surfaces spans three generations. Lenny Pellegrino, vice president and founder of Granite Gold, started and built Pellegrino Marble Co., a stone-care and restoration business in San Diego, nearly 20 years ago while cousin Lenny Sciarrino, CEO of Granite Gold, had spent nearly two decades helping the family business, European Wholesale Countertops. The two have spent most of their lives in the stone care business and have nurtured Granite Gold into the best-selling stone care brand sold in U.S. grocery stores. The cousins first launched Granite Gold in their San Diego hometown in 2003, after growing requests from their own customers for an easy, safe and reliable way to care for their investment in natural-stone surfaces. Fast-forward to 2011, Granite Gold products can be found throughout the U.S. in grocery, hardware and specialty stores.

"We're the only brand of stone care products made by people who truly understand what it takes to properly care for and maintain natural-stone surfaces. Consumers make a significant investment in their stone surfaces - upward of thousands of dollars - and we developed Granite Gold so they can care for them as easily as we would if they hired us to come in to do it," said Sciarrino. "Consumers are continually shifting more toward technology for their purchase decisions, and with Alice.com, we're making it easy for them by having Granite Gold shipped directly to their homes."

Alice.com, a retail platform that enables leading manufacturers to sell direct to their endâ€customers with alwaysâ€free shipping, will carry Granite Gold's Daily Cleaner and Daily Cleaner Refill, Polish, Stone & Tile Floor Cleaner, Shower Cleaner, Daily Wipes, Grout Cleaner with Brush, and Sealer. In addition to carrying Granite Gold on its site, Alice.com will power the Granite Gold storefront at GraniteGold.com.

The Granite Gold stone care system is designed for use on granite, marble and all other natural-stone surfaces. They are also effective when used on natural quartz surfaces and can be safely used on ceramic or porcelain tile and grout. Granite Gold contains the highest grade of quality ingredients, is user-friendly, non-toxic and safe for the environment.