T-BONES and Cactus Jack's Tie in Social Media with $30,000 Giveaway

Online, April 29, 2011 (Newswire.com) - Earlier this month, T-BONES and Cactus Jack's restaurants launched their latest promotion - but you most likely would have only heard about it if you're connected to them through social media.

The All-Star giveaway may be baseball themed, but the heavier emphasis is on Facebook, Twitter, emails and text messages. Guests can download a game board from T-BONES.com or Go2CJs.com. To complete it, they collect All-Star "baseball cards" - featuring 19 T-BONES and Cactus Jack's All-Stars - which have stickers that can be affixed to the game board. Guests can receive All-Star cards two ways:

- Email and text message clues lead guests to vouchers for All-Star cards on the two websites.
- Facebook and Twitter updates regularly announce All-Star menu items that come with All-Star cards.

Participants are eligible to win between $25 and $100 in dining certificates for completed game boards entered at one of the restaurants by Tuesday, July 12 - the date of the Major League Baseball All-Star Game. $30,000 in dining certificates will be divvied up to more than 600 winners throughout the restaurant group's six locations.

"It's taking on a life of its own, just as we had hoped!" said Tom Boucher, CEO and owner of Great NH Restaurants. "Almost everyone is on Facebook or Twitter, so that's where we knew we had to be for our latest promotion. After only a few weeks in, guests are already posting their progress in collecting cards and requesting to trade cards with others. This is true viral marketing!"

For more information about the All-Star giveaway, visit http://www.T-BONES.com. T-BONES Great American Eatery is on Twitter at @TBONESNH, while Cactus Jack's Great West Grill can be followed at @CactusJacksNH. Both restaurants are on Facebook at http://www.facebook.com/TBONES.CJs.