The Global Product Management Talk on the Role of the Customer in Product Management and Marketing

Online, June 12, 2011 (Newswire.com) - Product managers require different market intelligence for making incremental improvements to a current product than market information necessary to be innovative in a new product category. Market research is essential, but how do you determine the best tools and methodologies to achieve the desired results?

Each week, The Global Product Management Talk features an expert guest speaker who raises questions to stimulate the twitter discussion in response to questions pre-posted on Facebook.

Gregory Yankelovich has been involved with customer centric product management and marketing, customer relationship management processes and best practices for 15 years. He is the CEO of Amplified Analytics, a firm that specializes in the use of opinion mining and natural language processing technologies for analysis of customer generated content in product marketing and brand marketing applications.

Yankelovich will be "speaking" at the weekly Twitter event on Monday, June 13, 2011 at 4:00 PM Pacific Time, which will be Tuesday, June 14 at 10:00 AM Australian Time.

"The Global Product Management Talk on twitter is a wonderful opportunity for product managers to share their experience and maybe frustration dealing with market research tools and methodologies. I'm looking forward to discussing the definitions of voice of the market and voice of the customer with product managers worldwide. Product managers must have access to the best market intelligence available when they are planning their products," stated Gregory.

Tweet traveled 7400 miles

The Global Product Management Talk was conceived by Cindy F. Solomon, a San Francisco Bay Area certified product manager who engages knowledge communities and embraced by Adrienne Tan, founder of brainmates, an Australian product management company, to bring international product managers together with experts in the field.

The Global Product Management Talk on twitter, since its inception in February 2011, has had a clear focus on addressing the needs of international hi-tech professionals in the product management and product marketing and related expert domains. It is the largest twitter chat with this focus in the world. Weekly up to 50 product people are engaged live during the discussion, with retweets occurring for days and weeks following.

Weekly, Solomon curates the guest speakers, identifies the Twitter talk focus and posts questions to ponder, inviting participation via social media. The speaker is invited to join a Skype conference call during the event to discuss twitter comments, although active participation is taking place digitally within the twitter stream. After the event, the transcript is made available and participants are encouraged to expand upon their statements and insights by blogging to continue the conversation. All of the content from the event is packaged into an eBook to further extend the value and reach of the subject matter.

About ProdMgmtTalk:
The Global Product Management Talk brings international product managers together with experts in the field weekly in a twitter chat format on Mondays, 4:00 - 5:00 PM PT Co-hosted by Cindy F. Solomon and Adrienne Tan, who interview a Product Management evangelist that leads the discussion about a particular topic. The Product Management expert tweets answers to pre-posted questions during the hour, while everyone chimes in on the tweet stream. After the event, the transcript is made available and participants are encouraged to expand upon their statements and insights by blogging to continue the conversation.