The Global Product Management Talk Pits Product Managers Against Scrum Product Owners

Online, July 6, 2011 (Newswire.com) - Scrum is a loose set of guidelines that govern the development process of a product, from its design stages to its completion. The scrum team is a self-organizing, cross-functional team supported by a Scrum Master and a product owner. The product owner represents the business, customers or users and guides the team toward building the right product.

Lance Knight, Certified Scrum Master as well as Certified Scrum Professional, explains that while the Scrum Master focuses on helping the team be the best that it can be, the product owner works to direct the team towards the right goal. The product owner creates and conveys a compelling vision of the product and ensures that the product backlog remains prioritized as more is learned about the system being built, its users, the team, and so on.

Each week, The Global Product Management Talk features an expert guest speaker who raises questions to stimulate the twitter discussion in response to questions pre-posted on Facebook.

Over the past six years Lance Knight has consulted with Nokia, Oracle and other companies about Agile product management and product planning. As Senior Director of Global Solutions Engineering at Accept Corporation, Knight provides presales solution consulting to help companies deliver better products to market faster. A Certified Scrum Master as well as Certified Scrum Professional, he has written numerous blog articles on Agile software development and what that means to the new product planning paradigm.

Knight will be "speaking" at the weekly Global Product Management Talk Twitter event on Monday, July 11, 2011 at 4:00 PM Pacific Time, which will be Tuesday, July 12 at 10:00 AM Australian Time.

"This is a very interesting topic because as Agile becomes more mature, these are questions that need to be answered in order to guarantee successful Agile deployment," said Lance Knight. "The Global Product Management Talk on twitter provides the opportunity for product managers in both small and big companies to share their direct experience about who owns this process and how they respond to this dilemma."

Tweet traveled 7400 miles

The Global Product Management Talk was conceived by Cindy F. Solomon, a San Francisco Bay Area certified product manager who provides strategic product marketing and creates knowledge communities and embraced by Adrienne Tan, founder of brainmates, an Australian product management company, to bring international product managers together with experts in the field.

The Global Product Management Talk on twitter, since its inception in February 2011, has had a clear focus on addressing the needs of international hi-tech professionals within product management, product marketing and related professional domains. It is the largest twitter chat with this focus in the world. Weekly up to 50 product people are engaged live during the discussion, with re-tweets occurring for days and weeks following.

Weekly, Solomon curates the guest speakers, identifies the Twitter talk focus and posts questions to ponder, inviting participation via social media. The speaker is invited to join a Skype conference call during the event to discuss twitter comments, although active participation is taking place digitally within the twitter stream. After the event, the transcript is made available and participants are encouraged to expand upon their statements and insights by blogging to continue the conversation. All of the content from the event is packaged into an eBook to further extend the value and reach of the subject matter.

About ProdMgmtTalk:
The Global Product Management Talk brings international product managers together with experts in the field weekly in a twitter chat format on Mondays, 4:00 - 5:00 PM PT Co-hosted by Cindy F. Solomon and Adrienne Tan, who interview a Product Management evangelist that leads the discussion about a particular topic. The Product Management expert tweets answers to pre-posted questions during the hour, while everyone chimes in on the tweet stream. After the event, the transcript is made available and participants are encouraged to expand upon their statements and insights by blogging to continue the conversation.

About Lance Knight
Lance Knight is the Senior Director of Global Solutions Engineering at Accept Corporation providing presales solution consulting, presales engagement, certified Agile analysis, and investigation. Over the past six years, Lance Knight has consulted with Nokia, Oracle and other companies about product management and product planning. A Certified Scrum Master as well as Certified Scrum Professional, he has written numerous blog articles on Agile software development and what that means to the new product planning paradigm. Knight started three companies and brought their products/services to market. Calling on years of business experience, Lance has, at one time or another, been called: top-performing executive-level software sales professional, corporate project manager, entrepreneur / CEO, software developer, corporate marketing manager, and many others. His specialty lies in the ability to conceptualize what's needed on a large scale, and then lead the project to a successful conclusion; while his skill for successfully bridging the gap between solutions and technology brings a decidedly left and right brain approach.

Contact:
Lknight at accept360 dot com
On Twitter: @ lancedknight
http://www.linkedin.com/in/lancedknight

About brainmates:
Founded by Adrienne Tan and Nick Coster in 2004, the two devised a mission to help companies understand their customers' needs and develop innovative products that their customers love. With over 20 years of Product Management experience, they lead a dedicated team of Product Managers who are committed to providing services to clients to do just that.
Contact:
brainmates - product management people
suite 906, level 9
84 Pitt street
Sydney nsw 2000
61(2)9232-8147
http://www.brainmates.com.au
@brainmates

Product Talks
http://www.brainmates.com.au/about-us/our-calendar/produ ...

About Cindy F. Solomon:
Cindy F. Solomon has held tech marketing management positions with Apple, Vadem, NetObjects and several start-ups. Cindy is a Certified Product Manager and Certified Product Marketing Manager who provides soup to nuts product marketing strategy and social media implementation.
Contact:
Cindy F. Solomon
http://www.cindyfsolomon.com
[email protected]
@cindyfsolomon
510-779-0175

San Francisco Product Talks
http://www.meetup.com/San-Francisco-Product-Talks/

Product ShootOuts http://bit.ly/mBRMSj
Product Duels http://bit.ly/ikgH6B

Contact:
[email protected]

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Global Product Management Talk weekly twitter chat Mondays 4-5 PM PDT Thought leader answers preposted questions. Follow @prodmgmttalk on twitter. Use #ProdMgmtTalk to show up in discussion. Visit http://www.prodmgmttalk.com for speaker & topic schedule.

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