The Luminous Legend - All New "Aura by Swarovski" Perfume Debuts Elegantly in Asia

Online, May 3, 2011 (Newswire.com) - A highly anticipated and coveted industry event in both the fashion and beauty worlds elegantly took place in Asia's fashion capital, Hong Kong. Crystal experts Swarovski and Europe's respected cosmetics brand Clarins Fragrance Group, came together to organize a grand event, celebrating the launch of the all new "Aura by Swarovski" luminescent make-up jewels. "Aura by Swarovski" takes inspiration from iridescent crystals to bring out the limitless brilliance in them and subsequently, embeds this quality in the collection's dazzling makeup jewellery to present the world with a flawless union of both crystals and cosmetics.

Choreography of Light; Towering Buildings Transform into a Fashionable Stage
On the night of the launch, "Aura by Swarovski" issued a splendid invitation for local and overseas media, socialites, local celebrities, brand executives, family and friends to share in the scintillating new trend. The party venue was decorated with the theme of "World of Swarovski" in mind, and on the night of the launch, Swarovski's glorious journey of light was displayed with special attention to the Swarovski crystal dress designed by famous fashion designer Alexander McQueen, transporting guests into a dazzling and beautiful world.

"Aura by Swarovski" Blossoms into an Elegant Light
From long ago, perfume has been the woman's secret weapon for the subtle expression of her inner character and charm. Her newfound confidence has imbued in her an exquisite need for style and quality that only the aroma of perfume can satisfy. The mastermind behind "Aura by Swarovski", Olfactory Director Mr. Aulas said: "The name Swarovski instantly evokes crystal, clarity, and an enigmatic alchemy of light. With Aura, we deliberately chose a different path, transforming crystal into living matter, always luminous but equally sensual."

"Aura by Swarovski" is the expert crystallier's first venture into creating a perfume and make-up collection, and so it holds immeasurable meaning and importance. The light aroma combines seductive notes of lychee, jasmine and rose, while channelling the crystal's luminous energy to enliven the woman's inner mysterious force, awaken her nascent seductive allure and unique individualism, ultimately empowering her with an undeniable sensuality.