TNNWC Launches Counter Strike in War on Small Business
Online, March 10, 2011 (Newswire.com) - Levittown, Pennsylvania - Outraged over the war on small business being waged at this moment in the U.S., Adam J. Kovitz, Co-Chairperson of TNNWC Group, LLC, encourages entrepreneurs to strike back. The war Kovitz describes is demonstrated in the new trend among major corporations to extend accounts payable to their small-business vendors from the traditional Net 30 to Net 60 (and even Net 120). Kovitz cites evidence in a recent Washington Monthly column by Jeffrey Leonard.
"Big corporations engage in this practice that essentially gives them no-interest loans as they delay payments to small businesses," Kovitz says. "It's frustrating because we all have seen the reports of record profits recorded by these big businesses and growing expansion. These companies are sitting on literally trillions of dollars of capital while they force small businesses to wait to be paid."
"What makes this trend especially damaging is the fact that small businesses cannot take advantage of the same loans banks make available to larger corporations," Kovitz notes. "Here again, however, American small business owners must rely on their own innovation, perseverance and collaborative skills to succeed. And I maintain we can win this war!"
Kovitz says the reasons why small businesses are the driver behind the economic engine in the U.S. are clear:
â-¡ The small business sector has contributed to more than 60% of the jobs created in the U.S. in the last decade.
â-¡ Small businesses have provided more than half of all private-sector jobs.
Furthermore, Kovitz says the war should not exist in the first place. Big business only undermines its own success and bottom line by setting an uneven playing field for small business. The solution, according to Kovitz, is a three-fold counter-strategy against this onslaught by big business. It's a strategy that TNNWC Group, LLC, follows. Kovitz says it results in mutually beneficial dividends for all participants.
"The first step is to provide employees with ownership of the firm," Kovitz suggests. "We follow this practice at TNNWC, and it results in a more collaborative and mutually advantageous effort among everyone. Employees become more committed to delivering a quality product if their success relies on their own standards of excellence."
"Next, small businesses must realize how coexistence is vital for their success," Kovitz explains. "TNNWC is relationship-centered: We forge strategic partnerships when we identify services offered by other businesses that could be good for our membership. We build a truly complementary relationship: Our service partner provides expertise and fulfillment and TNNWC provides technical and marketing support."
"Finally, we offer something for free, which is always a great enticement to take a closer look at a product or service. Our National Networker Weekly Newsletter has been free since our first day. And of course, membership in TNNWC is free. We also give our new members what we call a free Mini-Media Buzz Blitz that demonstrates the power of social media through our Buzzworks service," Kovitz says. "Here again, the net effect is a win-win for all: A mutually beneficial means for everyone to participate in a community and create something that is truly greater than its individual parts."
The alternative, according to Kovitz, is to submit to domination by big business. "To me, that represents failure. And as we all know, failure is not an option."
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Tags: entreprenuer, marketing, small business, social media, venture capital