Turkish Coffee World founder gives presentation at Specialty Coffee Association of America's Exposition and Symposium at Anaheim, California

Online, April 15, 2010 (Newswire.com) - April 14, 2010 - Corona, Calif. - The Southern California-based Turkish Coffee World will attend the Annual 2010 Specialty Coffee Association of America's (SCAA) Exposition and Symposium in Anaheim, California. The company's founder and president, Mustafa Arat, will be giving a presentation on "The retail value of serving Turkish coffee", as well as demonstrating how to make the brew. SCAA selected presentations based on their educational content, presenter knowledge and value to the attendees.

The presentation will be on Friday, April 16 at 4:00 and Saturday, April 16 at 1:00 PM. The SCAA exposition will be from April 16 through 18th, between 1:00 PM and 5:00 PM at the City of Anaheim Convention Center.

Turkish coffee is the oldest method of preparing coffee. Easily recognized among mainstream U.S. consumers, the product is unique in that only a small segment of the population has ever had the beverage. Arat contends that the market is ready to discover the beverage, and that the success of his business reflects a climate that is readily embracing the centuries-old product.

In addition to presenting at the expo, Arat will be displaying a variety of his products throughout the three-day event.

About Turkish Coffee World

Turkish Coffee World is a family owned and operated business based in Corona, California. They specialize in authentic, hand-made products and have large selections of Turkish coffee pots, cups, sets, gift items, grinders, trays, Turkish sweets, automatic Turkish coffee machines and Turkish coffee from around the world. The company has been in business since 2005 and their website is at http://www.TurkishCoffeeWorld.com. They ship worldwide.