Who Are You Talking To? Why Knowing Your Target Audience Is Important

A fundamental component of a sound media and marketing communications strategy is identifying who makes up a company's target audience. 

What are their pain points? Interests? What makes them tick?

The answers to these questions and more can help companies gain a better understanding of how to effectively communicate with their target audience. 

Of the many communication channels available to brands, press release distribution is one that's proving to be valuable for companies. 

In fact, industry leader, Newswire, is helping small and midsize brands deliver the right message to the right audience at the right time through strategic press release distribution. 

"Press releases are an effective marketing vehicle that directly connects companies with their target audience," said Charlie Terenzio, CMO and SVP of Media and Marketing Communications at Newswire. "Our team of experts works with our clients to pinpoint their target audience to maximize exposure and effectiveness."

Knowing how to find your target audience can lead to better results when it comes to press release distribution. Here are some tips to consider:

Understand the demographics - Take a look at demographic data, which provides a unique look into what specific groups of people are engaging with your content. Groups are categorized by segments such as age, ethnicity, gender, education, income level, and more. The more accurately you can target and segment your customers, the better your press release messaging will be, and the higher the likelihood those customers will engage with your business.

Research your competitors - Your business will have some competition and more times than not, they'll have a similar customer profile as you. That being said, pinpoint your competitors and take a look at the messaging they use for their press releases. What are they talking about? Do you notice any trends in topics? 

Listen to customer feedback - Customer feedback is an invaluable resource. This can come in the form of testimonials, online reviews, and direct word-of-mouth referrals, among others.

Customer feedback provides an unbiased, third-party perspective of your business that's often helpful to identify some weaknesses and areas of improvement. Use this feedback as prompts for future press release campaigns. 

To learn more about how Newswire's press release distribution services are helping companies grow their audience, expand their reach, and implement an effective go-to-market strategy, visit Newswire.com today.

About Newswire

Newswire is a technology company that delivers press release distribution, earned media outreach, SEO traffic, and lead generation through campaign automation to help businesses land impactful media coverage, drive website traffic, generate qualified leads, and grow brand awareness. Through its industry-leading technology and its commitment to customer satisfaction, Newswire provides true value for businesses at a fraction of the cost of other solutions.

To learn more about press release distribution or the Media Advantage Plan, visit Newswire.com and check out why our customers have named us  #1 for Customer Satisfaction in our industry for four years in a row.

For more information, visit http://www.newswire.com.

Contact Information:

Charlie Terenzio
CMO and SVP of Media and Marketing Communications 
Office: 813-480-3766
Email: charlie@newswire.com

Source: Newswire


Categories: Business News

Tags: newswire, press release, press release distribution

About Newswire

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Newswire is a press release distribution platform that helps clients increase their online visibility and web presence. With over a decade of experience, Newswire continues to provide premier syndication to leading news outlets.