YFU Unveils New Global Brand and Logo

Washington, DC, March 18, 2015 (Newswire.com) - With a rich past, built on over more than six decades of excellence in cultural exchange, YFU’s 50+ partner countries acknowledged the need for a global brand, allowing YFU to be instantly recognizable anywhere in the world.

Spearheaded by a Task Force who conducted surveys, focus groups and interviews along with a Global Brand Committee working in collaboration with two different firms, a new brand that is as powerful as the YFU story was born.

"This new brand marks a starting point for YFU, where we come together as a network to better present why YFU is a leading intercultural exchange organization, with a mission that is as relevant today, as it was for our founder"

Douglas J. Soffer, President

YFU global offices will begin transitioning elements of this new brand into materials throughout the course of the next year.

 “This new brand marks a starting point for YFU, where we come together as a network to better present why YFU is a leading intercultural exchange organization, with a mission that is as relevant today, as it was for our founder”, said Douglas J. Soffer, YFU IES’s President.

The world needs YFU. Today, social media, including YouTube and Facebook, have begun to replace the broadcasts of the past. Yet, the more mass and social media seem to connect us, the easier it is to form stereotypes, and we can be fooled into thinking that a country’s reality matches what we see in the news and online. YFU cultural exchange programs provide the ultimate reality check to a worldview based on stereotypes.

At its core, YFU is a catalyst for positive global change. With a new, united brand, will continue to help opens minds and hearts, enabling learning that transforms lives, and ultimately helps to make us citizens of one world. 

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About YFU

Youth For Understanding (YFU) advances intercultural understanding, mutual respect, and social responsibility through educational exchanges for youth, families and communities. The global YFU network, consisting of partners in more than 50 different countries, is united by the belief that full cultural immersion is the most effective means to gain the skills needed to thrive in an increasingly multicultural, interconnected and competitive global society. YFU has remained a trusted leader of intercultural exchange programs for more than 60 years because of its commitment to safety, reputation for quality, and exceptional support services.