You Can't Fake Fresh: Citrus America Marks 15 Years Helping Foodservice and Retailers Deliver Profitable, Sustainable Fresh Juice Programs

ORLANDO, FL, January 27, 2026 (Newswire.com) - Citrus America, a family-owned leader in fresh juice programs for grocery retailers and foodservice operators across North America, is celebrating its 15th anniversary this month. Founded in 2011 by Brian Framson and his late father, Ron, the company has grown into a three-generation enterprise that continues to thrive under Brian's leadership, with his daughter Miriam Framson serving as Vice President of Operations and his son Jacob Framson in National Sales.

From its earliest days, Citrus America has differentiated itself by rejecting the "equipment-seller" model and instead building long-term partnerships with customers based on providing industry-leading equipment, technical support, and strategic guidance. Its exclusive partnership with CITROCASA, the global leader in high-quality commercial citrus juicing equipment, has been central to this mission.

For nearly two decades, Citrus America has delivered solutions that combine durability, sleek design, cutting-edge technology, and superior technical support, as well as education and training to its customers, all with the goal of helping them run successful fresh citrus juice programs that are profitable, sustainable, and consumer-driven. In addition to orange juice, Citrus America's CITROCASA machines also juice other fruits such as lemons, limes, tangerines, and even pomegranates.

In this highly competitive world, Citrus America strives to help its customers capture more market-share, support their brand strategies, and create highly profitable programs. The increasing consumer and media focus on healthy products and reducing consumption of Ultra-Processed Foods (UPFs) has also made fresh, natural products even more important for operators to offer healthy alternatives. All these things combine into Citrus America's drive to help its customer base earn what it calls Healthy Profits.

Citrus America's premier juicing programs have proven to be powerful drivers of growth across multiple industries. In grocery retail, consistent fresh juice programs boost in-store frequency and support attractive shopping carts with healthy margins. Well-run juice programs also help fuel perimeter growth, for example, helping independent grocery stores and larger chains differentiate themselves with unique in-store experiences.

In restaurants, hotels, and bars, fresh citrus programs support culinary innovation and provide the foundation for signature beverages, both alcoholic and non-alcoholic cocktails, that elevate menus, enhance patron satisfaction, and increase repeat visits.

The company has also taken a bold stance against what it calls "juice fakers" and that are ambiguously labeled, try to appear fresh, but are actually ultra-processed products, which erodes consumer trust and confidence. As the FDA sharpens its focus on sugar and food labeling standards, Citrus America is doubling down on its rallying cry of "You can't fake fresh. You make fresh." This approach not only differentiates Citrus America from competitors, but also positions the company as a reliable, long-term fresh juicing program partner to grocery and foodservice customers nationwide.

That philosophy has earned Citrus America the loyalty of some of the country's most admired grocery retailers, including Stew Leonard's and The Fresh Market, chains consistently ranked among the Top 10 grocery stores in the nation. Other longtime customers such as Barons Market in San Diego, Great Full Gardens in Reno, Nevada, and Reveille Café in the Southeast U.S., further demonstrate the impact of bringing in fresh juice programs in both grocery and foodservice. These operators point to stronger margins, increased customer loyalty, and an elevated brand image as the direct results of partnering with Citrus America.

Citrus America also has a track record of helping companies cut costs and become more labor efficient. Laka Lono, a tiki bar in Omaha, Nebraska, had been manually squeezing fresh juice for its cocktails for many years. The company was able to dramatically reduce its labor costs and improve employee satisfaction by implementing Citrus America's juicing strategies.

Citrus America's commitment to long-term partnership is also reflected in its work with other family-run enterprises, such as Zehnder's, a multi-generational restaurant, hotel, and water park destination in Frankenmuth, Michigan. The relationship underscores Citrus America's belief in working alongside family businesses that share a long-term mindset, prioritizing consistency, reliability, and guest experience over shortcuts, while supporting operations at scale across complex hospitality environments.

Over the past 15 years, Citrus America has also made its mark on the national stage at major industry shows such as the National Grocers Association (NGA) National Restaurant Association Show (NRA), the NAFEM Show, and the Bar & Restaurant Expo. At each of these, the company has showcased its ability to combine best-in-class equipment with hands-on expertise, reinforcing its role as the partner operators turn to when they want to deliver truly fresh juice, rather than ultra-processed alternatives.

"As a family business now spanning three generations, our legacy is about making fresh juicing programs successful, not just selling machines," said Brian Framson, President & CEO of Citrus America. "That's the reason we've grown for 15 years, and it's the reason we'll continue to lead the fresh juice revolution for decades to come."

About Citrus America, Inc.

Citrus America specializes in high-performance commercial juicing solutions and programs designed to help grocery stores, foodservice operations, and retailers differentiate their offerings with fresh, high-quality products. With a focus on safety, efficiency, and innovation, Citrus America empowers businesses to create signature fresh programs that drive revenue, increase customer engagement, and enhance brand value.

Media Contact:
Steven Le Vine
Grapevine PR
[email protected]

SOURCE: Citrus America

Source: Citrus America