Social Media

Today’s savvy social media users are expert in finding (and pointing out) mistakes. They are also quite good at detecting …

Good morning, PR pros:  Mardis Gras hasn’t yet arrived, but consumers’ minds are already on the Easter season—the confectionery aspect, …

Despite the rise in available data and an overwhelming number of third-party tools, measuring the bottom-line impact of social media …

Crocs imprinted with an image of fried chicken, complete with soles that look like a KFC bucket and two removable …

When Instagram launched IGTV in June 2018, the internet was thrown into a frenzy. People started calling it the vertical version of …

If you’ve ever tried to create social media copy from a press release or news story, you know how difficult …

Has your company embraced the power of newsjacking? It can be an extremely effective tool to grow your business. Newsjacking …

Do you run, depend, or use social media for your business? If so, you must know about Social Media Burnout …

For many brands, social media marketing consumes a majority of the marketing budget. That budget is not allocated to content …

The internet is in a constant state of evolution. 20 years ago, email marketing was cutting edge and a business …

Real estate agents have an ongoing need to market their services. Competition can be tough. You have to stay ahead …

Influencer marketing and social media influencers have a powerful impact on our culture and the way we do business. Social …