Now Is the Time for Brands to Make Strategic Moves for Loyalty and Retention
| 8 mins ago At the height of rationing during World War II when many families were struggling to put …
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Global President Lars Erik Grønntun Leaving H+K Strategies For Kahoot
OSLO — Lars Erik Grønntun is stepping down from his role as Hill+Knowlton Strategies global president to join educational platform …
How to Find and Cultivate Your Marketing Automation Heart
Our world is more automated than ever. A machine pours our soft drinks. Indiscriminate boxes give us speeding tickets. We …
How to boost SEO flow like a pro during COVID-19
When a crisis comes along, marketers are faced with burning questions about how best to respond. Should we keep doing …
Reportable launches online Newsrooms
BOSTON: Communications technology vendor Reportable has launched Newsrooms, which it says is a user-friendly way to showcase content for journalists. …
Platforms in an Aggregator World
In the month since I wrote The Anti-Amazon Alliance, there has been two significant announcements from two of the principals …
Gallo Wines Names UM as Media Agency of Record
| 1 hour ago E. & J. Gallo Winery (Gallo), which claims to be the world’s largest family-owned winery, has …
Scaling an Agency: What You Need to Know
I have a confession to make. I’m unemployable. After running my own company for years, taking the responsibility and the …
3 keys to keep employees focused while working from home
In a July 2014 memo to employees, Microsoft CEO Satya Nadella stated, “We are moving from a world where computing …
‘We know the immense responsibility we have’: Zoom CMO Janine Pelosi
Brand awareness hasn’t been a problem for Zoom since COVID-19 hit. Mentions of the video chat app have been seemingly …
Home Improvement Retailers Boast Sales Growth, Reaping Rewards From Tech Investments
| 3 hours ago While certain segments within retail are burning through cash, the landscape as a whole is not …
EMEA News In Brief (May 25, 2020)
PARIS — Health communications specialist Véronique Simon-Cluzel has joined Finn Partners as vice president. She previously worked on autism advocacy …