How Can Google Help Write A Good Press Release Headline?
There are a number of ways Google can help you write a good press release headline. Google is ideal for research, Search Engine Optimization (SEO), and examples of what makes a good headline. Let’s look at each of these in turn.
When you are first starting out in business, it is important to research your niche, that is, the topic you will be working on or the industry you will be working in. Good examples include golf, gardening, and pets.
With niche marketing, you’re not trying to be all things to all people.
You are focusing all your efforts on a single topic or subtopic and basing all your content around it.
When we say subtopic, it is also referred to as a sub-niche. Pets might be your main topic, but you might only focus on the subtopic of dogs, or even just a certain breed of dogs.
2. Search Engine Optimization (SEO)
Search Engine Optimization (SEO) is part science, part art. It is an invaluable marketing tool if you want to get free organic traffic.
When researching your niche, you will come across keywords related to it. These keywords signal to the search engines what your page is about. The search engine then determines in a matter of split seconds whether or not your page is related to what the searcher has typed in.
The more relevant your page in relation to the particular keyword, the higher your placement on the Search Engine Results page (SERP). Google is useful for keyword research. Use the Google Keyword Planner tool, located at https://ads.google.com/home/tools/keyword-planner/.
At the bottom of each SERP, you will also find a list of keywords and key phrases related to the search. You can use these to get even more ideas getting traffic to your site through planning and publishing content based on those ideas.
3. Why headlines are so important
The headline is the most important part of your press release, so anything you can do to improve yours is a step in the right direction. Your headline should command attention and contain at least one keyword or key phrase that tells readers what the press release will be about.
This is because press release distribution services will only show the headline in their interface. The headline is the only thing journalists will see when deciding what to read and use as the basis for their own articles. A keyword is therefore essential for giving readers an idea of what niche or industry you are writing about.
In addition, journalists conduct searches within the interface, using keywords to find what they need. One potential marketing opportunity could be connecting with a top journalist who specializes in your niche.
If they can find you easily, and your press release is well-written, then you have a much greater chance of a media pickup. That can lead to thousands, if not millions, of readers seeing your news.
4. Tapping into trends
Another way to use Google is to tap into trends. Look at Google news to see if anything in those top stories is related to what you do so you can tie into it.
You can also set Google Alerts based on keywords to deliver the latest niche-related content to you that you can also tie into, or imitate, so you can show what an expert you are in your niche.