How to Approach a Rebrand on Social Media
At some point, most businesses struggle with their identity. It’s a common symptom if you’ve been around for a while. It can also happen if a company has lost their connection with their audience. Social media can be a powerful tool in the rebranding process. Let everyone know you have a new look, or have taken a slightly different path by sharing it on Facebook, Twitter, Instagram, etc.
Rebranding is not always a straightforward or linear process. This blog will guide you on how to optimize your rebranding results.
Before You Rebrand:
Before you start the process of rebranding on social media, there are a few steps to take. These steps are critical to your success, so don’t skip them and jump right into posting content.
1. Research your Brand
Do the due diligence and spend a good amount of time researching brand sentiment now. Know why it isn’t resonating so you can create a plan to connect again with your audience.
2. Establish your Message
What EXACTLY is your brand? What is your message, voice, and what tone are you going to use on each social media channel? Define this in writing so that anyone who creates content for you or who manages your social media knows how to communicate.
3. Research your Competition
See what they are made of and set yourself apart. Know what makes your brand different. That allows you to communicate your unique strengths and quality.
Create systems to listen, monitor, and continually assess. You have to know if your branding is working. Implement systems from the get-go that support you to know how you’re performing.
During the Rebrand:
Create your content ahead of time and create a posting schedule. Keep in mind that your content’s voice and tone need to match your rebrand.
Post your content with a system in place to monitor results. Make sure that people are responding to your rebrand in the intended way. Embrace brand monitoring tools and tactics.
One of the best ways to know if your rebranding is effective is to encourage engagement and invite conversations with your followers. You can ask them outright what they think about the rebrand and if it’s working for them.
Speaking of asking your followers for their opinion…
As you initiate the rebranding process, let your customers, followers, and connection know you are rebranding. You don’t want to lose anyone in the process, and these people may be the best resources for feedback. The most important steps you can take is to continue to communicate your message.
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