What is DIY PR?
At first glance, DIY PR seems like a phrase that would result from accidentally spilling coffee on your keyboard. Rest assured, it is a real phrase with real meaning behind it – and it can change the way you view PR forever.
Do it Yourself PR is a self-explanatory approach to a public relations campaign, in which the customer is the driving force behind the operation as a whole. At Newswire, we are looking to provide consumers with a wide range of tools to succeed in the PR industry. Mainly, we hope our customers can utilize our press release distribution software, as well as our media database, media monitoring, and media outreach platforms to build an effective PR campaign to their own liking.
A Commitment to Easy
Although this sounds like a great premise in theory, DIY PR has the potential to be disastrous, especially if users run into issues with complicated software.
That’s why we spend so much time building and testing our products to ensure that they are easy to learn and even easier to use. By delivering products that simplify the process of building a PR campaign, we save customers time that they can then reinvest into their business.
In fact, our commitment to easy was recently recognized by the peer-to-peer business solutions review platform G2 Crowd.
The Benefits of DIY
One of the great benefits that comes with DIY PR is the ability for the user to effectively tell their brand’s story exactly how they envision it through the campaign. You know your business better than anyone, and you know what you want to include to generate interest in your brand.
This comes in handy when building your campaign. Once you get a feel for the different services and how they can impact your campaign, you get to decide which ones to use and to what extent you want to use them. Maybe you want a campaign that is heavily focused on distribution, or maybe you want to develop media relations by utilizing the media outreach tool. Either way, you will be in full control, and you won’t have anyone looming over you telling you how to run your campaign.
Additionally, DIY PR means that you can be the direct point of contact for your business. You can foster personal relationships with members of the media, which can be very effective when you are looking to push your brand into the spotlight. No more middle men to work through – you are the star of this show.
“Do-it-Yourself PR is much more than a recent trend in the industry. It is a whole new way of looking at PR that we believe will be here to stay for a long time,” said Anthony Santiago, Newswire’s Director of Marketing.
“This approach puts you, the customer, in the driver’s seat. You are the hero of your PR story. We are just the supporting cast members that provide you with the tools that you need to succeed.”
Always Here to Help!
In the event that you don’t want to go the DIY route, have no fear. We have a variety of digital PR services in which our team of specialists can take a hands-on role in building, optimizing, and improving your campaign. Our expert team will be by your side every step of the way to increase your chances of accomplishing the goals that are unique to your campaign.
If you do decide to take advantage of our DIY PR services and happen to run into any issues along the way, our team of Client Services specialists is here to help.
Connect with us today by chat, email, or phone to get started.
Call us today to speak to one of our PR specialists: 1-800-713-7278