The Natural Diamond Industry is Entering a Pivotal Transformation Driven by Millennials and Gen Z - Who Increasingly View Natural Diamonds Not Merely as Heirlooms or Occasion Pieces, But as Meaningful Assets and Personal Statements
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Based on a review of over 100,000 customer orders and consultations, Ritani has identified a sharp rise in self-purchasing, price-savvy behaviors, and non-traditional buying patterns-reshaping the diamond and fine jewelry landscape.
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