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Company Launch Press Release: Six Tips to Maximize Your Reach  


You successfully launched your company and it’s time to share your news with the world.   

One of the most effective ways to announce your company’s debut is with a press release.   

A company launch press release helps you tell a story and share key information with the media and your audience.  

Six Tips for Writing your Company Launch Press Release    

Focus on the Press Release Format    

When writing a company launch press release, you want to make sure your content addresses the most important information. You can do this by paying attention to your press release format and including the following:  

Headline – Your press release headline is the first thing people see. Make sure it grabs their attention and draws them in to click.  

Sub-headline – Give readers a quick summary of your company launch. This section is like a teaser for the rest of your press release.     

Dateline – It’s located at the beginning of the first paragraph and includes the location and date. This section lets readers know when and where things are happening.      

Body text – This is the main content of your press release and summarizes your company launch announcement. Use the inverted pyramid to include the main points of your announcement.     

At the end of your press release, explain why your company launch addresses a current need or solves a problem.     

Boilerplate – This condensed “About Us” section highlights the most important facts you want people to know about your business.  

Contact information – Include your contact person’s name, title, phone number, and email for the media to reach out.      

Build a Strong Story  

How does your company’s product(s)/service(s) benefit the end user? This is the story you want to build in your press release by:  

  • Focusing on the product(s)/service(s) your company offers.  
  • Sharing how your company solves a problem or fills a need.  
  • Introducing your team and sharing their strengths.  

This is the type of information your audience wants to and needs to know.  

Create Shareable Quotes  

Quotes in your company launch press release should be from a top executive and emphasize your company’s importance and amplify the overarching message of your campaign.  

Take your time when writing a press release quote as journalists typically pull them directly from your campaign.  

Include Imagery and Video 

Always include imagery and/or a video in your press release campaigns. Multimedia can boost engagement and enhance the readability of your campaign by breaking up large blocks of text.   

Here are some image ideas for your company launch press release:  

  • Company logo  
  • Product visual  
  • Pictures of your team  

End with a Strong Call-to-Action  

Conclude your press release with a relevant call-to-action (CTA). Your CTA should motivate people to take some sort of action.  

For your company launch press release, your CTA should point readers to your website where they can learn more about your business.  

Use a Trusted Press Release Service  

When you send a press release to promote your business launch, you want as many people as possible to read it.  

To do this, you want to use a press release service you can trust.  

We make press release distribution easy and effective.  

Try our press release distribution services today.     

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